Responsibilities

• Draft and edit marketing copy; manage the editorial/blog calendar and website content management system (CMS)
• Create designs for ads, website, socials, and other channels using Canva and other tools
• Own routine SEO content updates and monthly SEO/content-gap review, escalating recommendations to the Senior Manager
• Stay up to date on industry trends and create content based upon analyses
• QA all published content for brand and spec compliance before it goes live
• Maintain digital asset library hygiene and naming conventions for internal and external stakeholders
• Manage physical marketing inventory (promotional items, event stock)
• Maintain CRM contact records (HubSpot/Salesforce) and resolve duplicates; support lead entry after events
• Maintain CRM list segmentation and data cleanliness
• Draft, edit and manage email campaigns and monitor and report on engagement

Requirements

• Bachelor's degree in Marketing, Communications, or related field preferred (equivalent experience considered)
• 2–4 years of marketing experience in a coordinator, associate, or specialist capacity — agency or in-house both welcome
• 2+ years of experience in beauty, health, or wellness sectors
• Working knowledge of a CRM/marketing automation platform (HubSpot, Salesforce, or similar) and a CMS (Wordpress or similar)
• Ability to research in market data tools such as Mintel, Euromonitor, Nielsen
• Solid writing and editing skills; comfortable with basic content design/QA, experience with design tools such as Canva; Adobe InDesign or Illustrator a plus
• Strong organizational and time-management skills; ability to handle multiple tasks and meet deadlines
• Proficiency with standard marketing and project-management tech stack tools (Asana or similar)
• Strong written and verbal communication skills
• Detail-oriented with a focus on accuracy and quality