Market Manager (Remote) at Weedmaps | West New York, NJ | $100K/yr – $114K/yr

Market Manager (Remote)

West New York, NJ (Remote)

$100K/yr – $114K/yrSenior Level7+ years exp

Posted 2 months ago

Job Summary

Own regional cannabis market activations by weaving field marketing, partnerships, and events to hit local revenue and brand objectives.

Regional ownership: tailor campaigns and spend to maximize field marketing ROI and local partnerships.
Channel mix: blend activations, events, and dispensary programs to drive full-funnel acquisitions.
Stakeholder enablement: coordinate with revenue teams, cultural/events teams, and partners to ensure consistent execution.

Job Description

Responsibilities

Manage specific regional territories to achieve marketing goals & objectives.
Grow WM customer base by increasing full funnel customer acquisitions.
Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate "retail appreciation days".
Enhance client relationships through meaningful engagement and support activities.
Manage existing relationships and engage new potential customers.
Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations.
Executes programming within an allocated marketing budget.
Understands regional marketing plans and tailoring them to maximize field market spend.
Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market.

Requirements

Bachelor's degree in business, marketing, communication or other related field.
7 years experience in marketing or other related management role
Knowledgeable of cannabis marketing best practices
Professional, philanthropic, and/or community experience in the cannabis industry
Experience with marketing tools and software
Ability to interact with people of all different levels and backgrounds in a team environment
Excellent organization and communication
Leadership, problem solving, and networking skills
Must have a valid driver's license with minimal points
Ability to travel up to 80%

Preferred

Previous cannabis industry experience

Benefits

2026 US Benefits for Full Time, Regular Employees:
Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life, Voluntary Life and AD&D Insurance options
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave

Weedmaps

2.3 Glassdoor

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.”

Founded in 2008

Costa Mesa, California, USA

677 employees (91 in marketing)

weedmaps.com

18% recommend to a friend

21% CEO approval