Market Manager (Remote)

New York City, NY (Remote)

$100K/yr – $114K/yrSenior Level7+ years exp

Posted 4 weeks ago

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Job Summary

Own regional marketing and partnership programs in the cannabis space, driving local growth through events, activations, and revenue-aligned partnerships with cross-functional teams.

  • Field and partnership ownership: develop campaigns, partnerships, and ROI-driven programs for Weedmaps audiences.
  • Event production and activation: plan, budget, negotiate, and execute events with cross-functional teams and vendors.
  • Stakeholder leadership: align regional plans with revenue teams and train stakeholders to execute company standards.

Job Description

Responsibilities Manage specific regional territories to achieve marketing goals & objectives. Grow WM customer base by increasing full funnel customer acquisitions. Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate "retail appreciation days". Enhance client relationships through meaningful engagement and support activities. Manage existing relationships and engage new potential customers. Execute culturally relevant strategies & programs that support WM clients, customers and the industry. Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations. Executes programming within an allocated marketing budget. Understands regional marketing plans and tailoring them to maximize field market spend. Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market. Develops strategic partnerships with culturally relevant partners. Evaluates partnerships, events, campaign and marketing strategies' return on investments (ROI). Supports overall revenue and marketing team goals and programs. Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds. Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting. Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback. Effectively manage stakeholders to achieve regional market OKRs. Ensures all stakeholders are trained and execute to company standards. Drive a company owned vehicle for business events.
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Weedmaps

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.”

Founded in 2008
Costa Mesa, California, USA
677 employees (91 in marketing)