Senior Field Marketing Manager, Civil Government & Commercial

Responsibilities

• Lead the end-to-end strategic planning, project management, and execution of the North American event calendar.
• Curate a diverse mix of events tailored to the NA market, including major national trade shows, regional field activations, proprietary roadshows and executive dinners.
• Direct all event operations, including venue sourcing, contract negotiations, booth design, audio/visual production, catering and onsite logistics.
• Execute integrated, multi-channel marketing campaigns across email, digital, and direct mail to drive attendance to regional events.
• Collaborate with product marketing, creative, and digital marketing teams to produce localized event messaging, content and campaign assets.
• Partner with NA Sales Leadership, Account Executives, and Sales Development teams to equip them with enablement materials and target account lists.
• Drive post-event follow-up cadences to ensure leads are seamlessly qualified, transitioned, and tracked through the sales pipeline.
• Establish and track KPIs for all NA event initiatives, evaluating cost-per-lead, pipeline generated, accelerated opportunities, and ROI.
• Deliver comprehensive post-mortem analysis to leadership to inform future strategic investment and budget allocations.
• Manage the North America event budget, vendor sourcing, contract negotiations, and external agency networks.

Requirements

• 6+ years of relevant work experience in field marketing, event management, or demand generation.
• Bachelor’s degree or equivalent practical experience.
• Experience planning and executing complex, multi-channel field activations, trade shows, and corporate events.
• Proficiency with CRM and marketing automation platforms such as Salesforce to capture event leads and measure pipeline impact.
• Ability to manage event production budgets, negotiate vendor contracts, and track ROI performance metrics.
• Ability to travel regionally within North America as required for event execution.

Preferred

• Experience managing event programs targeting Civil Government (CivGov) or enterprise commercial sectors.
• Experience collaborating directly with cross-functional sales development and field sales teams on pre- and post-event lead generation.

Benefits

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)