Grassroots Marketing Specialist

Responsibilities

• Mobilize community-driven initiatives across Los Angeles's diverse neighborhoods and surrounding communities, bringing unique and fresh ideas to cultural activations, bar and pub collaboration projects, watch parties, and other community-centric regional events.
• Collaborate with the Supporter Relations team on partnership opportunities with Black and Gold fan clubs to drive community engagement and streamline match-day programming.
• Assist with the coordination and execution of matchday community driven activations, including but not limited to fan fests, pre-game, half-time, and post-game fan engagement programming.
• Lead and execute Theme Nights and Celebrations and other community related events, focusing on celebrating the rich, diverse heritage of the LAFC fan base.
• Provide operational support with brainstorming, pre-production,, vendor coordination, equipment transport, and event set-up and tear-down for LAFC community activations and events.
• Represent and serve as an extension of the Club, building meaningful connections with fans, youth leagues, local businesses, and community leaders throughout Los Angeles and its neighboring communities.
• Oversee and further develop the LAFC Adult Soccer League Program by planning & coordinating onsite activations as well as developing expansion strategies.
• Other duties as assigned by Supervisor/Management.

Requirements

• Bachelor’s degree from an accredited College/University required, major in business administration, marketing, communications, public relations, or related field preferred.
• Minimum of 2-3 years’ of experience in the sports industry in a community focused role required, professional team experience preferred.
• Must have solid knowledge of Major League Soccer (MLS) and international soccer, specifically their culture and global impact.
• Strong knowledge of Los Angeles culture and history.
• Strong interpersonal skills with the ability to build positive relationships and interact with internal stakeholders at all levels and external audiences.
• Must be able to serve as an extension of the Club by always maintaining a positive and professional demeanor.
• Ability to work productively and multi-task in an unstructured fast-paced environment with frequent interruptions.
• Ability to communicate effectively and efficiently in English, both verbal and written.
• Must have reliable transportation to commute and transport inventory to various work locations throughout Southern California at any given notice.
• Must be able to lift up to 50 lbs without assistance and stand/walk for a long period of time in various weather conditions and work locations.