Senior Employer Brand Specialist

Responsibilities

• Own recruitment marketing strategy execution across channels: social, career site, and job boards.
• Bring an established point of view on how recruitment marketing should run here, since this function is new to the team. Set the operating rhythm rather than waiting for one to be defined for you.
• Analyze what's happening in the market and within Talent Acquisition — hiring trends, candidate sentiment, competitive employer brand moves, and funnel data — and partner with the internal communications and experience teams to help shape what we write about and when.
• Govern the career site: content, job distribution, page performance, and analytics.
• Execute paid social and recruitment ad campaigns across LinkedIn, job boards, and other targeted channels.
• Produce recruitment marketing content: video, social, and candidate-facing storytelling.
• Design and produce quick-turn ad creative and social assets in-house — banners, social graphics, simple video/motion edits, so most day-to-day recruitment marketing needs don't have to route through our brand agency partners. Loop in the brand agency for larger or more complex creative work.
• Analyze recruitment marketing metrics and campaign performance, and refine strategy accordingly.
• Manage the recruitment marketing budget and channel vendor relationships.
• Own job posting strategy and optimization across all channels.

Requirements

• 5+ years of experience in recruitment marketing, employer brand, or performance marketing, including having built or run a recruitment marketing function from the ground up.
• A sharp read on the market and the hiring funnel, comfortable pulling signal from hiring trends, candidate feedback, and competitive employer brand moves, and turning that into concrete content ideas.
• Comfortable owning a budget and vendor relationships independently, with a track record of doing so.
• A strong content producer who can create or direct video, social, and candidate-facing storytelling.
• Working design skills, comfortable in tools like Figma, Canva, or Adobe Express to quickly produce clean, on-brand ad creative and social assets without always needing to route through a brand or design agency.
• Data-literate: you read campaign and funnel performance and use it to make real decisions, not just report numbers.
• A clear communicator who can both take direction on narrative and bring your own point of view to what that narrative should cover next.
• Comfortable operating with real autonomy and minimal oversight, since this is a new function for the team you're joining. You'll be defining as much as executing.
• Proficiency with GSuite and Slack required; experience with career site platforms, ad platforms (LinkedIn Campaign Manager, job board ad tools), lightweight design tools, and content production tools preferred.
• This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.

Preferred

• experience with career site platforms, ad platforms (LinkedIn Campaign Manager, job board ad tools), lightweight design tools, and content production tools preferred.