Manager, Marketing- Employer Brand Manager

Responsibilities

• Bring our strategy to market. Partner with the Director of Talent Attraction to translate Employer Brand priorities into activation plans.
• Lead cross-channel campaign activation. Develop audience, channel and media approaches across paid, owned, earned and shared channels, partnering with Recruitment Marketing, Corporate Affairs and agencies to bring ideas to life.
• Keep a pulse on what’s next. Track employer brand benchmarks, competitors, emerging platforms, media, AI and talent marketing technology to spot opportunities and develop test-and-learn pilots that inform what to scale, evolve or stop.
• Connect insights to action. Turn brand, audience and campaign performance data into recommendations for the broader Talent Attraction team.

Requirements

• 5+ years of experience in Employer Branding, Brand Marketing, Recruitment Marketing, Media or a related field.
• Experience bringing brand strategies to life through integrated, cross-channel campaigns and media.
• Strong knowledge of digital marketing, audience strategy and measurement, with curiosity about emerging technology, AI and the changing talent landscape.
• The ability to turn trends, data and insights into clear recommendations, creative briefs and actionable experiments.
• A highly collaborative mindset and the ability to influence and navigate across teams, functions, agencies and stakeholders in a large, complex organization.

Preferred

• Brand Management, Contract Management, Marketing, Responsible for third party vendor relationships, Working on cross-functional teams or projects

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.