Marketing Manager, Employer Branding & Talent Marketing

Responsibilities

• Lead Form Energy’s employer brand and talent marketing strategy to position the company as an employer of choice across manufacturing, engineering, operations, and corporate functions.
• Develop integrated talent marketing campaigns that showcase Form’s mission, people, culture, technology, manufacturing footprint, and career opportunities.
• Lead paid recruitment marketing campaigns across LinkedIn, Meta, Google, Indeed, and other digital platforms, continuously optimizing performance through data, analytics, and testing.
• Develop compelling employer brand content including employee stories, videos, photography, blogs, career site content, digital advertising, recruiting collateral, and email campaigns.
• Lead marketing support for recruiting events, university partnerships, manufacturing hiring events, conferences, military recruiting initiatives, and community engagement programs.
• Identify opportunities to elevate Form’s employer brand through awards, earned media, speaking engagements, industry recognition, and community partnerships.
• Measure and report on employer brand and talent marketing performance, using insights and analytics to continuously improve campaign effectiveness, candidate engagement, and return on investment.
• Support the Communications team across other, essential marketing initiatives beyond just talent marketing as needed – and as you grow in the role.

Requirements

• Bachelor’s degree.
• 7+ years of experience in marketing, communications, and/or public relations. A strong preference will be given to candidates with prior experience in employer branding and talent marketing specifically.
• Proven experience developing integrated marketing campaigns across paid, earned, owned, and social channels.
• Exceptional writing, editing, storytelling, and content development skills.
• Experience creating engaging digital content across a variety of channels and formats.
• Experience planning and promoting events, conferences, university outreach, or community engagement initiatives.
• Willingness to travel up to approximately 20% to support recruiting events, conferences, university engagement, and company initiatives.
• Passion for storytelling, employer branding, and helping mission-driven organizations attract exceptional talent.

Preferred

• Experience supporting a high-growth technology, manufacturing, industrial, or energy company.
• Experience building or scaling an employer brand during periods of rapid organizational growth.
• Experience managing creative agencies and external vendors.
• Familiarity with recruitment marketing platforms, marketing analytics tools, and applicant tracking systems.

Benefits

• Form Energy offers competitive salaries, stock options, and a holistic benefits package to ensure all employees have what they need to thrive while working here.
• When it comes to you and your family’s health, we cover 100% of medical, dental, and vision premiums for full-time employees - and 80% of healthcare premiums for dependents. This starts from day one.
• We also offer at least 12 weeks of paid leave for new parents (up to 20 weeks for birthing parents), and generous vacation policies to give employees time to recharge when needed.