6 days ago
Employer Brand Lead
ERGO NEXT Insurance
Boston, MA (Hybrid)Full time$135K/yr – $182K/yr
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All Employer Brand roles in the US
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Employer Brand Lead
Boston, MA (Hybrid)
$135K/yr – $182K/yrSenior Level5+ years expFull time
Posted 6 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
You will own the employer brand narrative and execution across channels, partner with people, comms and marketing to build role- and market-specific content, and drive employee storytelling and external perception to attract and engage global talent.
- Define and protect the EVP and storytelling across Glassdoor, LinkedIn, and career site
- Develop content and programs like spotlights and day-in-the-life to signal culture
- Measure perception and feed insights to Talent Acquisition and People leadership
Job Description
Responsibilities
- Lead the employer brand into one coherent ERGO NEXT story: messaging, visual identity guardrails, tone of voice, and compelling narrative
- Own our presence on Glassdoor, LinkedIn, career site, and other candidate-facing channels: content, cadence, and voice
- Partner with the people, communications and marketing teams to build role- and market-specific attraction content
- Develop employee storytelling programs (spotlights, "day in the life," leadership visibility) that give candidates real signal
- Track and respond to how we're perceived externally: ratings, sentiment, competitor positioning and bring that intel back to Talent Acquisition and People leadership
- Build reusable content and messaging that recruiters can deploy directly in outreach, job postings, and candidate conversations
- Support employer brand presence at events, campus programs, and conferences as we scale global hiring
Requirements
- 5+ years in global employer branding, talent marketing, or a hybrid TA/brand role, bonus points for having done this through a merger, acquisition, or major rebrand
- Proven ability to build an EVP from scratch or unify one from disparate sources, not just execute someone else's playbook
- Comfortable operating globally. Understands that "one brand" doesn’t mean one-size-fits-all messaging across US and Israel markets
- Strong writer and storyteller who can also use data to measure success
Preferred
- Familiarity with Israeli talent market dynamics and workplace culture a plus
- Experience operating in or supporting a global org with a significant Israel-based workforce strongly preferred. Particularly employer brand or attraction work tied to engineering/R&D hiring in Israel and the US
Benefits
- ERGO NEXT employees are also potentially eligible for our annual performance-based incentive program, in addition to our benefits package, consisting of our partially subsidized medical plan, fully subsidized vision/dental options, life insurance, disability insurance, 401(k), flexible paid time off, parental leave and more.
ERGO NEXT Insurance
ERGO NEXT Insurance is 100% dedicated to small businesses and the self-employed. We provide online small business insurance for over 1,300 professions, from construction to consultants and restaurants. Join more than 750,000 small businesses that trust ERGO NEXT.
Traffic Signals
Monthly Visitors
715.6K
Monthly Google Ads Budget
$2.8M
Traffic Source Mix
Search
45.8%
Direct
34.9%
Referral
3.8%
Social
1.8%
Paid
1.7%
Headcount Trend
Current headcount: ~5
Marketing Team
Marketing Roles Posted (Last 30 Days)
2