Senior Email Analyst

Responsibilities

• To manage, facilitate, and execute email marketing initiatives across the USTA’s National, Section, District, Community Tennis, and Pro Tennis Divisions.
• Strategy & Campaign Execution: - Oversee and carry out daily email campaign requests as assigned. - Design, deploy, and refine automated trigger programs (such as abandoned cart or birthday emails) and lifecycle customer journeys (including welcome, renewal, and winback series), driving strategy, audience targeting, and performance evaluation. - Manage campaign deployment schedules and actively monitor deliverability.
• Audience Segmentation & Personalization: - Leverage customer data, conditional logic, dynamic content, and personalization rules to build targeted audience segments and deliver relevant messaging. - Partner with cross-functional teams to develop audience segments and campaign workflows.
• Content, Design & Quality Assurance: - Partner with content and creative teams to design and produce engaging, visually compelling email assets. - Develop, maintain, and periodically modernize modular email templates and reusable components. - Resolve technical issues using HTML and CSS while executing ad-hoc template updates. - Ensure seamless rendering, optimal functionality, and quality control across all major email clients, browsers, and mobile devices.
• Analytics, Optimization & Best Practices: - Track, analyze, and report on key campaign metrics to deliver actionable insights, conduct A/B testing, and continuously optimize future performance. - Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance - Act as the subject matter expert on industry standards, email design, deliverability, and regulatory compliance (including CAN-SPAM and CASL). - Guide, train, and support internal self-service and full-service marketing teams through the end-to-end email development workflow.

Requirements

• Bachelor’s degree required
• 4+ years of hands-on experience managing and executing campaigns using top-tier Email Service Providers (ESPs) or Marketing Automation platforms
• Strong preference for candidates with experience using Adobe Campaign Standard and Adobe Journey Optimizer
• Proficiency in HTML/CSS with proven expertise in debugging and troubleshooting code; experience with Adobe Photoshop and Dreamweaver is highly desirable
• Familiarity with mobile communications channels, particularly SMS and push notifications, is a plus
• Practical experience navigating CRM platforms, managing campaign tools, and working with complex datasets using a data-driven, analytical approach
• Exceptional written and oral communication, strong project management skills, and a proven track record of multitasking and reliably hitting target deadlines
• Collaborative team player who can also operate autonomously with light guidance
• Ability to excel in a high-volume, dynamic, and fast-paced environment
• Positive outlook with a strong drive to continuously learn and develop alongside a high-performing team and organization

Benefits

• Flexibility: Our Hybrid with Flexibility approach combines a balance of remote work with in-office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs: Medical, dental, vision, access to doctors virtually, a flexible spending account to manage your health and dependent care expenses, and life and disability insurance are a small part of our offerings.
• Time to recharge and energize: Generous paid time off policy - including vacation, sick, personal, and paid holidays, parental leave, and a paid winter recess.
• Plan for your future financially and professionally: 401(k) with employer matching (up to 6.5%), promotional and growth opportunities, Learning and Development programs to learn on the job, and up to $7,000 for tuition reimbursement.
• Mental and emotional wellness: Resources for overall well-being, including mental health and meditation benefits.
• Other cool perks: A personalized health management program, pet insurance, commuter benefits, identity theft protection, discounts with our network of partners, and fun events are just a few of the optional benefits available.