Email & SMS Marketing Specialist (Retention + Creative)

Responsibilities

• Own the end-to-end execution of Pashion's email and SMS marketing, from strategic planning and creative concepting to design, copywriting, building, QA, scheduling, and performance analysis.
• Develop and manage the email/SMS campaign calendar in alignment with product launches, promotions, seasonal moments, and broader marketing initiatives.
• Create compelling, conversion-focused campaigns that balance brand storytelling, customer engagement, and revenue generation.
• Independently manage campaign execution in Klaviyo, including audience selection, segmentation, testing, and scheduling.
• Ensure every send is accurate, beautifully designed, mobile-optimized, and consistent with Pashion's brand voice.
• Personally design all email campaign creative, including layouts, graphics, product storytelling, promotional assets, and visual content.
• Translate brand guidelines and existing creative assets into polished, engaging, conversion-focused email designs.
• Write and refine compelling email and SMS copy, subject lines, preview text, and calls to action.
• Continuously improve our email design system, templates, and creative approach.
• Experiment with new creative formats, messaging angles, and merchandising strategies to improve engagement and conversion.

Requirements

• 2+ years experience in email/SMS marketing, lifecycle marketing, or a related DTC eCommerce role.
• Strong, hands-on Klaviyo experience - including building campaigns, managing flows, creating segments, & analyzing performance.
• Experience working with Shopify.
• Graphic design skills & the ability to independently create polished, professional email marketing creative.
• Proficiency in at least one major design tool (Canva, Photoshop, etc.).
• Strong copywriting skills
• Experience managing email campaigns from creative concept through final send, including testing & QA
• Strong understanding of email/SMS marketing performance metrics and optimization strategies.
• Strong communication, organization, & time management skills.
• Ability to work independently in a fully remote environment, with availability during core PST collaboration hours.

Preferred

• LoyaltyLion/similar platform.
• fashion, footwear, beauty, accessories, or other visually driven consumer brands.
• SMS platforms & strategies.
• customer segmentation, retention analysis, and lifecycle optimization.
• email deliverability best practices and list growth strategies.
• working at an early-stage startup or on a lean marketing team.

Benefits

• Real ownership: You'll own a major revenue-driving marketing channel & see the direct impact of your work.
• Creative freedom: Bring your ideas to life & help shape how our brand communicates with customers.
• High-impact experience: Gain hands-on exposure to growth strategy, creative, analytics, & eCom ops.
• A product people love: Market an innovative, differentiated product with a passionate customer base.
• A small, ambitious team: Work alongside driven, collaborative people who care about building something meaningful.
• Room to grow: Help scale a growing brand while expanding your skills, responsibilities, and career.