Email Marketing Specialist

Responsibilities

• Produce and deploy e-newsletters - Write, edit, build, and deploy the five recurring e-newsletters.
• Develop e-newsletter content based on the Division Head’s approved strategy and priorities.
• Interpret County-wide priorities and recommend additional content for inclusion.
• Repurpose approved content from campaigns, departments, partners, social channels, or other sources.
• Coordinate content submissions, reviews, approvals, graphics, images, links, and calls to action.
• Ensure e-newsletters meet established formatting, accessibility, brand, and quality standards.
• Manage MailChimp and audience operations - Serve as the day-to-day MailChimp administrator.
• Maintain e-newsletter templates and standard production processes.
• Manage audience segments, subscriber groups, and list organization.
• Monitor list growth, unsubscribes, bounces, interactive subscribers, and other list-health indicators.

Requirements

• Bachelor's degree in Marketing or Communications
• 2+ years’ experience in a corporate, agency or government marketing organization
• Excellent command of spoken and written English language
• Must be a confident communicator and be able to navigate multiple groups of people including Marketing, Public & Government Affairs, Communications, and outside partners.
• Able to influence and collaborate with key stakeholders
• Experience with MailChimp
• Portfolio Requirement: please include a link to your portfolio on your resume.