Senior Analyst Email Marketing Development

Responsibilities

• Build responsive, accessible, and highly optimized HTML email experiences across promotional, lifecycle, and transactional communications.
• Develop and maintain modular, reusable email components and templates, coding standards, documentation, and quality assurance processes to improve quality, consistency, scalability, and speed to market across JetBlue's email program.
• Translate marketing strategies, customer journeys, business requirements, and creative concepts into sophisticated, production-ready email experiences.
• Build and maintain triggered and automated lifecycle communications, translating customer behaviors, audience criteria, business rules, and marketing strategies into scalable communications within Braze.
• Develop dynamic and personalized experiences using customer data, Liquid, conditional logic, Movable Ink, and other personalization capabilities.
• Partner with CRM Strategy, Creative, Analytics, and Marketing Technology teams to determine how code, data, personalization, and platform capabilities can best support customer and business objectives.
• Use SQL to query customer and marketing data for audience validation, campaign quality assurance, troubleshooting, and performance analysis.
• Optimize and troubleshoot email experiences across Gmail, Outlook, Apple Mail, Yahoo, and other major email clients and devices.
• Translate marketing hypotheses into technically executable tests, apply results to future experiences, and use customer behavior, campaign performance, and business results to recommend improvements that strengthen marketing and customer outcomes.
• Identify opportunities to automate production and quality assurance through scripting, reusable frameworks, AI-assisted workflows, and emerging capabilities.

Requirements

• Bachelor's degree in Marketing, Computer Science, Information Systems, Digital Media, or a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience.
• Three (3) years of relevant experience in email development, email marketing development, CRM development, or similar hands-on technical email roles.
• Demonstrated hands-on experience coding responsive emails using HTML and CSS, building reusable components and scalable templates, and independently troubleshooting complex rendering and technical issues to improve quality, consistency, and speed to market.
• Strong hands-on experience with Braze or a comparable enterprise customer engagement platform, including building and maintaining email campaigns, triggered communications, and automated lifecycle experiences.
• Experience with Movable Ink or similar dynamic content and personalization platforms, including developing personalized experiences using customer data and business rules.
• Experience using Liquid or similar templating languages to develop conditional logic, dynamic content, and personalized email experiences.
• Strong analytical and problem-solving skills, including experience using SQL and customer and marketing data for audience validation, quality assurance, troubleshooting, and analysis, with the ability to connect technical decisions to customer experience and business outcomes.
• Strong understanding of email marketing and CRM fundamentals, including lifecycle marketing, segmentation, personalization, experimentation, and performance optimization.
• Strong written and verbal communication skills with the ability to translate marketing needs into technical solutions and explain technical concepts to non-technical partners.
• High attention to detail and commitment to operational excellence.

Preferred

• Working knowledge of JavaScript for tooling, automation, or build processes, and experience with APIs, data integrations, scripting, or AI-assisted workflows supporting marketing experiences.
• Experience using Git or other version control systems.
• Experience with email quality assurance and rendering tools such as Litmus or Email on Acid.
• Familiarity with accessibility standards and practices, including WCAG.
• Familiarity with Figma, component-based development, design systems, or reusable UI patterns.
• Experience with AMP for Email or other interactive email capabilities.
• Experience working in a high-volume email or lifecycle marketing environment.