Sr. Specialist, Email & Digital Marketing

Responsibilities

• Master Calendar & Scheduling: In partnership with the channel marketing team, establish and maintain the master email calendar, lifecycle campaigns, promotional schedules, and audience segmentation rules.
• Lifecycle Journey and Conversion Rate Design: Develop, execute, and continuously optimize automated customer flows, including Cart Abandonment, Post-Purchase Nurturing, and Win-Back campaigns.
• Cross-Channel Integration: Orchestrate seamless messaging across Email and SMS (via Twilio) to maximize conversion rates, deliver timely transactional updates, and engage customers throughout their lifecycle.
• Email Production & Deployment: Build, test, and deploy responsive email campaigns, automated flows, and SMS messages.
• List & Data Management: Manage list ingestion, data quality, audience segmentation, suppression practices, and database hygiene in accordance with applicable data privacy and marketing requirements.
• Deliverability: Monitor and optimize sender reputation, domain health, and deliverability monitoring utilizing tools like Validity/Everest.
• Template Governance: Build and maintain email design templates, brand standards, and dynamic personalization features across systems.
• Data Privacy Compliance: Ensure strict compliance across all list management and customer outreach with data privacy regulations (CAN-SPAM, CASL, TCPA, GDPR, CCPA)
• Platform Administration: Serve as the primary daily administrator across digital marketing tools, including email platforms (Acquia/Klaviyo), SMS (Twilio), social management (Sprout Social), link management (Bitly), and deliverability tools (Validity/Everest).
• Tech Stack Optimization: Participate in tech stack upgrades, platform migrations and tool integrations.

Requirements

• 2+ years of hands-on experience in email marketing, lifecycle marketing, or digital marketing operations.
• Proven expertise with modern eCommerce email platforms (Klaviyo preferred) as well as enterprise email platforms (e.g., Acquia).
• Hands-on experience managing digital platforms including Twilio (SMS), Sprout Social, Bitly, and Validity/Everest.
• Demonstrated ability to analyze digital marketing performance using Google Analytics, Power BI and/or comparable reporting/visualization tools.
• Experience working with external media/digital marketing agencies for paid advertising oversight.
• Strong knowledge of list management, data scrubbing, customer data hygiene, and email deliverability protocols.
• Experience communicating, training, or enabling independent sales teams, field representatives, or regional partners.
• Self-motivated and resourceful: able to work functionally, execute daily deliverables, and drive new projects forward independently.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred; equivalent relevant experience considered.