Coordinator, Email Marketing

Responsibilities

• Build, QA, and schedule promotional email and SMS campaigns in Klaviyo, including segmentation, dynamic content, link and UTM checks, and cross-device rendering tests.
• Own and maintain the email and SMS calendar, keeping send dates, audiences, and deliverables up to date as priorities shift.
• Write creative briefs for each campaign and partner with the creative team to keep deliverables on schedule and aligned with Tatcha’s brand voice.
• Proof all campaigns for accuracy, brand consistency, grammar, and offer details before deployment.
• Set up and track A/B tests on subject lines, content, and send times.
• Pull weekly email and SMS performance reports and share highlights with the team.
• Support automated flows and lifecycle programs with builds and updates as needed.

Requirements

• Bachelor’s degree in business, communications, marketing, or a related field, or equivalent experience.
• 1–2 years of experience in email, CRM, or digital channel marketing preferred.
• Experience with Klaviyo is preferred. Experience with another email platform (Salesforce Marketing Cloud, Braze, Iterable) is also valued.
• Basic HTML/CSS skills for editing email templates.
• Strong copyediting skills and a sharp eye for grammar, spelling, and brand consistency.
• Comfortable with Excel or Google Sheets for reporting.
• Detail-oriented: you catch the broken link, the wrong date, and the typo before anyone else does.
• Highly organized and comfortable managing multiple campaigns and deadlines at once.
• Adaptable, keeping things moving when timelines or priorities change.
• A collaborative team player who communicates clearly with cross-functional partners.

Preferred

• Experience with Klaviyo is preferred. Experience with another email platform (Salesforce Marketing Cloud, Braze, Iterable) is also valued.
• Curious about data and eager to learn what drives performance.
• Interested in emerging technologies and AI marketing solutions.

Benefits

• Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays.