Email Marketing Specialist

Responsibilities

• Independently manage the day-to-day execution of email marketing campaigns in Salesforce Marketing Cloud, including campaign setup, audience segmentation, quality assurance (QA), testing, scheduling, deployment, and performance reporting.
• Evaluate campaign objectives and audience data to determine appropriate segmentation, personalization, and targeting strategies that support customer engagement and lead generation.
• Develop, maintain, and optimize responsive email creatives and templates using basic HTML, ensuring consistent rendering and functionality across email clients and devices.
• Analyze campaign performance, assess A/B testing results, and independently recommend and implement improvements to enhance engagement, conversion rates, and overall campaign effectiveness.
• Support the development and refinement of audience segments to deliver targeted, personalized communications.
• Maintain and organize the email marketing calendar, ensuring campaign visibility, consistent naming conventions, and version control across email assets and campaigns.
• Collaborate with cross-functional teams, including Design, Copywriting, Data, and other stakeholders to translate campaign requirements and creative briefs into effective email campaigns from concept through deployment.
• Support ongoing marketing initiatives across various partners and customer audiences, including Lakeview Benefits, soft-touch campaigns, and welcome series.
• Independently investigate and resolve email rendering, data, personalization, and deployment issues, assessing potential impacts and determining appropriate corrective actions to ensure accurate and successful campaign execution.
• Manage and support ad hoc email requests and additional marketing projects as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience; High school diploma or GED equivalent required.
• Minimum 3 years of email marketing experience, including hands-on experience working with email marketing platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo.
• Experience managing email marketing campaigns across the full lifecycle, from planning and setup through execution and performance reporting.
• Working knowledge of HTML for developing, editing, and troubleshooting responsive email templates.
• Experience with Salesforce Marketing Cloud’s Email Studio, Journey Builder, Content Builder, and AMPscript preferred.
• Strong analytical skills, with the ability to interpret campaign performance data, identify insights, and make actionable recommendations.
• Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail, particularly in campaign quality assurance, personalization, content accuracy, and deployment.

Preferred

• Experience with Salesforce Marketing Cloud’s Email Studio, Journey Builder, Content Builder, and AMPscript preferred.

Benefits

• excellent benefits package, which includes medical coverage starting on day one and a company-matched 401(k)