Director, Newsletter & Email Marketing (REMOTE)

Responsibilities

• Execute the newsletter program as a high-performing media channel, optimizing how sponsored placements and commissionable offers are delivered to drive strong, defensible performance for our partners while protecting the member experience.
• Serve as the email and newsletter expert to Ad Sales and the Merchant team, advising on inventory, placement, and campaign best practices and bringing data-backed recommendations that improve monetization to the teams responsible for what is sold and placed.
• Report program and placement performance credibly to partners and leadership, using defensible, trustworthy metrics.
• Own the execution and performance of every campaign, translating results into best-practice guidance and recommendations that help Ad Sales, Merchant, and Marketing teams improve outcomes over time.
• Propose and, once approved, execute the global (22-market) newsletter strategy and roadmap, balancing send volume and frequency with engagement and long-term list health. Translate the strategy into a market-by-market campaign and inventory calendar used cross-functionally by Ad Sales, the Merchant team, and Marketing.
• Oversee a full portfolio of concurrent campaigns-from planning through send and post-send analysis.
• Build, QA, schedule, and deploy newsletter and email campaigns in our ESP, personally and through your team.
• Manage dynamic, catalog-driven offer placement and per-segment/per-client targeting and suppression at scale.
• Develop mobile-first templates flexible enough to A/B test any element, refreshed quarterly on performance, best practices, and trends; run an ongoing testing program across offers, segmentation, timing, and creative.
• Own inbox placement, sender reputation, and deliverability across multiple sending domains and markets - IP/domain warm-up, authentication (SPF, DKIM, DMARC), list hygiene, audience data quality, and feedback loops - monitored with tools such as Validity/Everest, Google Postmaster Tools, and Microsoft SNDS.

Requirements

• 9+ years of hands-on email marketing in a high-volume program, including at least 7 years running a newsletter or email program monetized through sponsored placements and/or commissionable/affiliate revenue
• Experience programming reoccurring newsletters: maintaining send and inventory calendar while balancing paid placements with member experience
• Deep, hands-on expertise in email deliverability, compliance and reputation management (IP/domain warmup, SPF/DKIM/DMARC, list hygiene, mailbox-provider relations)
• Hands-on mastery of a major enterprise ESP and CDP / marketing-automation stack — our current stack includes Iterable and Lytics — across segmentation, dynamic content, automation, lifecycle journeys, behavioral targeting, and reporting
• Proven success managing and developing a high-performing team
• Strong command of segmentation, personalization, dynamic content, A/B testing methodologies, plus experience building triggered and automated journeys
• Advanced knowledge of marketing analytics, attribution modeling, and performance measurement, building KPIs and dashboards and translating performance data into insights for partners and executives — with the judgment to distinguish genuine engagement from invalid traffic
• Bachelor's degree or equivalent practical experience

Preferred

• Background at an ecommerce, marketplace, perks/benefits, affiliate, deals, newsletter publishing or media/ad-monetization company preferred (e.g., PerkSpot, EBG / Perks at Work, LifeMart, Rakuten, Groupon, RetailMeNot, or similar)
• Understanding of the HR, benefits, and employee-engagement landscape
• Experience with multi-tenant programs, product-marketing/GTM email, global multi-market programs, and evaluating or migrating ESPs.

Benefits

• Benefits include: - Medical and Dental (Employer paid 75% of monthly contributions) - Telehealth (Employer paid 100% - Vision Insurance (Employer paid 100% of monthly contributions) - Domestic Partner Coverage for all insurance plans - 100% employer-paid Life Insurance - 401(K) retirement plan options (including employer contribution) - Generous Paid Time Off (PTO) - Generous Sick Time Off (STO) Program - Generous Paid Paternity and Maternity Leave Policies - 11 Holidays (Including office closed day after Thanksgiving) - Flexible Spending Account program - Voluntary Benefit Programs (STD, LTD, Life Insurance, Accident, Cancer)