Email Strategy Consultant (Freelance)

Responsibilities

• Lead end-to-end email strategy development for enterprise clients, from audit through roadmap creation
• Conduct deep audits of existing email programs, including lifecycle architecture, segmentation, deliverability, and performance
• Advise on segmentation strategy, data infrastructure, and personalization at scale
• Perform competitive and industry analysis to identify opportunities and benchmarks
• Synthesize findings into clear, compelling strategic recommendations
• Develop executive-ready PowerPoint presentations that communicate insights, opportunities, and roadmaps

Requirements

• 7+ years of experience in email or lifecycle marketing, with a strong focus on strategy and consulting
• Proven experience working with enterprise organizations
• Strong knowledge of CRM systems, and marketing automation.
• Exceptional analytical skills with the ability to synthesize data into strategic insights
• Advanced PowerPoint skills

Preferred

• Please include sample email consulting deliverables in your cover letter. This may include examples such as audit summaries, strategic roadmaps, lifecycle frameworks, or presentation excerpts that demonstrate your approach to email strategy and consulting.