Email Marketing Specialist-Temp

Responsibilities

• Campaign Execution: Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations.
• Production & QA: Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance.
• Optimization: Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts.
• Reporting: Monitor metrics and provide actionable insights/recommendations to improve open rates, CTR, and conversions.
• Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (e.g., Wrike, Asana).

Requirements

• Background: Highly preferred, experience in BioTech or Healthcare industry experience.
• Education: Bachelor's degree in business, marketing, related field, or equivalent in experience.
• Experience: 2+ years in email marketing.
• Technical Skills: Hands-on experience with enterprise ESPs (e.g., Eloqua, Marketo, SFMC, HubSpot) and basic HTML/CSS for email.
• Operations: Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Knowledge: Deep understanding of deliverability, segmentation, and dynamic content.

Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits.
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more.
• We also offer a generous employee referral program!