Manager, Email Marketing Analytics

Responsibilities

• Own email performance analysis through analyzing campaigns, audiences, segments, and lifecycle programs to explain results and identify opportunities.
• Investigate complex questions. Evaluate audience fatigue, contact frequency, engagement changes, conversion trends, and program effectiveness.
• Turn insights into action by recommending improvements to targeting, segmentation, messaging, cadence, and testing in partnership with the email team.
• Guide testing and measurement strategies. Help define hypotheses, success metrics, audience groups, and holdouts; analyze results and recommend next steps.
• Build and maintain reliable reporting. Create dashboards and performance reports that clearly explain results, implications, and recommended actions.
• Ensure data accuracy. Validate reporting, investigate discrepancies, and work with technical teams to resolve tracking and data issues.
• Lead client analytics discussions. Present findings to clients, answer performance questions, and collaborate directly with client analytics teams.
• Strengthen team capabilities. Establish practical measurement standards, document approaches, improve current processes and help colleagues interpret email performance.
• Manage analytical priorities. Balance recurring reporting with deeper investigations across client programs.

Requirements

• 5+ years of experience in Email Services, Marketing Analytics, or a similar field.
• Strong, demonstrated experience in email marketing analytics, including independently analyzing complex email programs.
• Deep understanding of email metrics, audience segmentation, lifecycle performance, and conversion measurement.
• Experience analyzing engagement trends, contact frequency, and audience fatigue.
• Strong knowledge of A/B testing, statistical significance, holdouts, and measurement limitations.
• Proficiency in SQL for accessing, joining, analyzing, and validating data.
• Experience in email platforms like Salesforce Marketing Cloud, Iterable, Klayvio, Braze, Hubspot, or similar.
• Experience creating dashboards and reports using business intelligence or data visualization tools.
• Ability to troubleshoot reporting discrepancies and collaborate with technical teams on resolution.
• Ability to translate complex findings into clear, practical recommendations.

Preferred

• Agency experience supporting multiple client email programs.
• Bachelor’s degree in communications, marketing, or similar field.
• Familiarity with enterprise email platforms and their reporting and data structures.
• Experience connecting email engagement with CRM, conversion, revenue, or other business outcomes.
• Experience improving reporting processes through automation.
• Knowledge of Ampscript, HTML5, Javascript, CSS3, SQL, and Figma.

Benefits

• Unlimited Vacation Time, Annual Sick Days, Annual Personal Days, and 11 Paid Holidays
• Dental, Vision, and Health Insurance
• 401(k) with company match program
• Paid Parental Leave