Marketing & Client Development Senior Specialist – Digital Experience, Email

Responsibilities

• End-to-End Campaign Execution: Execute the day-to-day build and deployment of email campaigns, including template selection, HTML/text formatting, and rigorous link testing.
• Automation Workflow Construction: Build and maintain automated nurture sequences and trigger-based workflows within the MAP (Marketing Automation Platform) to support client journeys.
• Segmentation & List Management: Perform advanced database segmentation and list cleanup to ensure highly targeted communications and prevent "fatigue" across client contacts.
• Offshore Coordination: Act as the primary point of contact for offshore execution resources, reviewing their work for accuracy and managing the daily production queue.
• QA & Compliance Oversight: Serve as the final gatekeeper for quality assurance, ensuring all emails are mobile-optimized and fully compliant with global privacy regulations (GDPR/CCPA).
• A/B Testing Implementation: Set up and execute testing protocols for subject lines, send times, and creative assets to provide the Senior Manager with data-driven optimization insights.
• Performance Reporting: Pull and synthesize standard channel metrics (open rates, CTR, bounce rates) into actionable reports for MCD stakeholders.
• Dynamic Content Management: Manage the implementation of dynamic content blocks to ensure personalized experiences for different practice areas and personas.
• Troubleshooting & Support: Monitor system health and resolve technical delivery issues, escalating to the Senior Manager or IT when necessary.
• Asset & Library Maintenance: Organize and maintain the digital asset library within the MAP, ensuring all templates and images are current and on-brand.

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 4+ years directly applicable experience (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Proficiency in CRM, ESPs, MAPs, and orchestration technologies
• Hands-on audience, journey, and email creation, testing and optimization (including HTML/CSS, advanced segmentation logic, and platform automation/integration)
• Working knowledge of email QA processes, deliverability, and compliance best practices
• Demonstrated ability to exhibit analytical and critical thinking in day-to-day tasks along with the proven ability to operate at an elevated level in terms of scope of responsibility, judgement and autonomy
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department

Preferred

• Bachelor’s degree
• Prior legal industry or professional services experience

Benefits

• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.