Senior Manager, Email

Responsibilities

• Manage the day-to-day strategy and execution of the Society's email marketing program, including engagement, fundraising, stewardship and organizational communications.
• Assist the Director in managing the Agency of Record relationship for the mass market direct response email program as needed.
• Coordinate email production with external partners and vendors.
• Oversee email production (segmentation, copy and builds), ensuring timely deployment, quality assurance, compliance and adherence to brand standards.
• Build, QA and deploy email campaigns within the email marketing platform, ensuring responsive design, rendering accuracy across devices and email clients, functionality of links and donation forms, and adherence to brand and accessibility standards.
• Partner with the Director, Email to develop, build and optimize automated donor lifecycle journeys and email marketing programs, leveraging segmentation, personalization and constituent behavior data to improve donor acquisition, engagement, retention and revenue growth.
• Lead quality control for all email activities.
• Develop reporting dashboards and communicate email performance and fundraising results for campaign after action reporting.
• Facilitate the donation form creation, optimization and tracking process, ensuring accurate attribution and measurement across channels.
• Collaborate with Web, Data and Analytics teams to maintain segmentation accuracy, and campaign tracking standards.

Requirements

• 5+ years of experience in email strategy, project management and campaign execution, including managing agencies or vendors.
• Experience managing and mentoring staff directly or in a matrix capacity, particularly in a remote environment.
• Experience with bulk email software, particularly Higher Logic, HubSpot, Klaviyo and/or Salesforce Marketing Cloud.
• Experience leveraging marketing automation platforms, including journey orchestration, dynamic content, personalization, audience segmentation, trigger-based communications and performance optimization.
• Knowledge of revenue generation through email and digital marketing best practices.
• Strong leadership skills and ability to foster organizational relationships and effective collaboration.
• Ability to create and implement strategies and tactical plans with an understanding of campaign audiences and segmentation.
• Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
• 3 years of experience leveraging customer database systems for direct response fundraising campaigns.
• Strong written and verbal communication skills, with a preference for experience in writing/editing direct response email copy designed to grow engagement and revenue.

Benefits

• You will have the opportunity for a highly competitive, comprehensive benefit package that the Society provides to employees.
• Your benefits include:
• Considerable Paid Time Off Plan
• Paid Holidays
• 401k Retirement Savings Plan with Society match
• Commuter Benefit Plan
• Comprehensive Health & Welfare benefits including:
• Medical
• Dental
• Vision