Senior Director, Product Marketing (Mid-Market X3)

Responsibilities

• Shape Business Strategy and Growth: Partner with product, sales, and growth to translate market opportunities into actionable business strategies that accelerate product growth.
• Shape Business Strategy and Growth: Lead market sizing, segmentation, and TAM/SAM/SOM analysis to identify growth opportunities, prioritize investments, and inform annual and long-range planning.
• Shape Business Strategy and Growth: Develop portfolio and proposition strategies that balance customer value, competitive dynamics, product maturity, pricing, packaging, and route-to-market considerations.
• Define the Product Narrative: Own product & solution positioning, messaging, and category narrative, establishing a differentiated market position.
• Define the Product Narrative: Build messaging architectures across products, industries, buyer segments, and regions, ensuring global consistency while enabling local market relevance.
• Define the Product Narrative: Coach and develop the PMM team on research-driven messaging, value propositions, customer evidence, and storytelling.
• Define the Product Narrative: Develop compelling claims, customer proof points, and thought leadership that strengthen commercial performance and market perception.
• Define the Product Narrative: Partner with Brand, Communications, and Demand Generation to amplify product message across analysts, media, customers, prospects, and partners.
• Lead Go-to-Market Strategy and Commercial Execution: Own end-to-end go-to-market strategy across acquisition, expansion, partner, and AI monetization motions.
• Lead Go-to-Market Strategy and Commercial Execution: Provide strategic direction to growth, sales, and partner teams to ensure successful launch and commercialization of new innovations.

Requirements

• 10+ years of B2B SaaS product marketing experience, including significant leadership experience in mid-market/enterprise software.
• Experience marketing ERP, manufacturing, distribution, supply chain, operations, or adjacent enterprise software solutions.
• Strong understanding of upper mid-market and enterprise buying processes, including multi-stakeholder and global purchasing decisions.
• Knowledge of manufacturing and distribution industries, including industry workflows, operational processes, and business challenges.
• Proven success defining and executing go-to-market strategies across multiple growth motions, including direct sales, partner ecosystems, and product-led adoption.
• Deep understanding of SaaS business models and performance metrics, including pipeline, ARR, adoption, retention, and commercial performance.
• Experience influencing product strategy, roadmap priorities, pricing, packaging, and business planning decisions.
• Strong track record of leading complex cross-functional initiatives that drive measurable business outcomes.
• Drive adoption of AI-powered ways of working across the PMM organization to improve productivity, insight generation, and execution quality.

Preferred

• Leadership Profile: You think like a general manager, not just a product marketer. You combine market insight, commercial strategy, customer understanding, and execution excellence to create growth. You are equally comfortable discussing long-term business strategy, market opportunity, competitive differentiation, financial performance, and launch execution. Most importantly, you build high-performing teams and align cross-functional organizations to deliver business results.
• Core Capabilities: Strategic and commercial judgment with the ability to connect market opportunities to outcomes.
• Core Capabilities: Exceptional executive communication, storytelling, and influence skills.
• Core Capabilities: Expertise in positioning, messaging, category creation, launches, and go-to-market strategy.
• Core Capabilities: Strong leadership capability, both direct and indirect, with the ability to align teams around a common vision.
• Core Capabilities: Proven ability to drive change, lead through ambiguity, and execute at scale.
• Core Capabilities: AI fluency and curiosity, actively leveraging AI tools and workflows to improve effectiveness and accelerate impact.
• Core Capabilities: Ability to develop and communicate compelling narratives across executive audiences, customers, partners, analysts, and employees.
• Core Capabilities: Experience working across direct sales, partner, channel, and VAR ecosystems.