Senior Product Marketing Manager

Responsibilities

• Own product launches end to end: Lead each launch from planning through release day. Keep marketing and product stakeholders updated along the way.
• Shape our story: Partner with Product to turn the roadmap into differentiated positioning and market-ready messaging. Drive adoption across Sales, Partners, and Marketing so the market hears one consistent story.
• Own release marketing: Run a predictable monthly launch cadence from planning to release day, working with cross-functional teams on messaging, timelines and activation plans.
• Run a monthly "Marketable Moments" calendar: Build and execute a calendar that grows awareness and demand for our UCC/CX products among customers, prospects, sales, and partners.
• Align teams so everyone is ready on launch day: Work with product, sales, demand gen, and others on messaging, timelines, and activation plans. Keep customer-facing roadmap slides current for sales and CSMs.
• Shape our story: Create the value proposition, messaging, and positioning for GoTo Connect. Turn feature lists into clear, differentiated messages that resonate with buyers, sales, customers, and press.
• Create GTM content and enablement: Produce pitch decks, one-pagers, web copy, blogs, and enablement training. Optimize them for SEO and GEO/AEO. Keep customer-facing roadmap slides current for Sales and CSMs.
• Build a growing library of proof points: Interview customers and develop case studies and proof points that quantify the value of our solutions.
• Capture customer stories: Interview customers and build a library of case studies and proof points that show the value of our solutions.
• Measure and improve: Use analytics to track launch, content, and message performance, then turn the results into recommendations for the next launch.

Requirements

• 4+ years of product marketing, content strategy, or copywriting experience with SaaS products
• Strong writing, storytelling, and editing skills, including the ability to adapt one product story for different audiences
• Hands-on experience using AI tools (such as ChatGPT, Claude, or Gemini) to work faster and improve quality and personalization
• Strong stakeholder management. You can align leadership, sales, product, and demand gen, often without direct authority.
• Excellent written and verbal communication
• A proactive, detail-oriented, and creative approach, with the ability to solve problems quickly

Benefits

• Comprehensive health benefits
• Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
• Tuition reimbursement and access to instructor-led and on-demand learning and development programs
• The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
• Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching