Senior Director, Marketing Capabilities and Operations

Responsibilities

• Serve as a strategic partner to Marketing Leadership, providing operational and analytical insights to support business priorities.
• Define and lead the marketing capabilities and operations roadmap, aligning priorities, and resources with current and future commercial business needs.
• Partner with internal stakeholders to facilitate the on-time execution of marketing services; proactively identify risks and roadblocks and take action to address them with a lens of continuous improvement.
• Oversee the cross-functional MLR process to ensure compliance, quality, speed, and efficiency and develop key measures to monitor the ongoing health of the process
• Engage with Medical Affairs, Marketing, Sales, and other commercial teams to understand their needs, identify areas of opportunity and collaborate on projects.
• Oversee development of peer-to-peer education programming suitable across both live and virtual channels and in full compliance with all policies and regulations
• Design, implement, and recommend pilots to test new technologies and solutions and drive the enablement of AI-enabled functionality within Market Operations
• Serve as the business owner for CRM content operations and approved email infrastructure, ensuring successful deployment and maintenance of customer-facing content within the Veeva CRM
• Lead governance, optimization, and ongoing operations of Veeva PromoMats and Digital Asset Management capabilities, including content lifecycle management, metadata standards, taxonomy development, content reuse strategies, approval workflows, and integration with customer engagement platforms.
• Partner with omnichannel marketing to evaluate, pilot, and scale dynamic content capabilities across customer engagement channels in support of personalized customer experiences.

Requirements

• Bachelor’s Degree in a related field.
• 10 plus years of related experience in pharmaceutical marketing operations, including leadership of complex marketing capabilities, platforms, and cross-functional initiatives.
• Demonstrated experience developing and executing strategic roadmaps, managing budgets and vendor partnerships, and influencing senior stakeholders.
• Experience with people management, including performance management, employee development, and coaching.
• Ability to generate, quantify and analyze data to identify actionable insights and to create appropriate solutions for marketing optimization, using industry sources and innovative methods
• Ability to assess and understand business requirements and translate into requirements to meet the needs of the business deliver
• Strong team player who has a partnership and collaboration mindset and is solution-oriented
• Excellent project management skills and ability to work in a cross-functional environment and handle multiple tasks; demonstrated by on-time, on-budget project delivery
• Demonstrated problem-solving skills with the ability to identify, implement, and monitor solution outcomes
• Attention to detail and the ability to work independently, within a multidisciplinary team, and with external partners and vendors