Digital Marketing Operations Manager (Remote)

Responsibilities

• Lead and optimize digital marketing efforts that expand our digital footprint, strengthen brand awareness and connect customers and prospects with our businesses and products.
• collaborate with stakeholders to oversee paid digital marketing and SEO strategies designed to increase traffic and search visibility, engage site visitors in creative and meaningful ways, nurture prospects and help shorten the sales cycle.
• partner across Marketing, Communications, EDT and Corporate Marketing Operations to turn business needs into effective digital strategies.
• serve as a digital marketing subject matter expert, helping the organization stay ahead of evolving platforms, technologies and best practices.
• Lead paid and organic digital marketing strategies across the five businesses within the Instruments Division, including SEM, SEO and campaigns.
• Drive awareness, traffic and prospect engagement, using digital channels to build interest in our offerings and support prospects throughout the customer journey.
• Define how we measure success by establishing clear goals, KPIs, success criteria and milestones for digital marketing initiatives.
• Turn data into action by developing an effective KPI strategy, analyzing performance and using insights to continuously improve marketing decisions and results.
• Partner closely with Marketing Communications to refine content strategies and maximize reach, engagement and conversion.
• Optimize website content and search performance to improve search engine rankings, visibility and organic traffic.

Requirements

• Bachelor’s degree in any field is required for this position.
• 8+ years’ work experience in marketing, marketing communications, digital marketing or related area
• 4+ years of experience using digital analytics platforms, such as Google Analytics, Adobe Analytics and social media analytics, to measure and optimize marketing performance.
• 4+ years of experience applying digital design and user experience (UX) principles to websites and digital marketing experiences.
• 4+ years of experience working with Enterprise Content Management (ECM) systems and Digital Experience Platforms (DXPs)

Preferred

• Working knowledge of Adobe Creative Cloud Suite a plus
• Working knowledge of BrightEdge SEO platform
• Exposure to AEM sites preferred