Marketing Operations Manager (HubSpot)

Responsibilities

• Build and manage email programs in HubSpot: newsletters, promotional sends, nurture sequences, onboarding flows, and re-engagement campaigns
• Design and optimize automation: workflows, triggers, lead scoring, lifecycle stages, and behavior-based sends
• Manage list strategy and segmentation: list hygiene, suppression rules, subscription types, and preference management
• Own deliverability: domain authentication (SPF, DKIM, DMARC), sender reputation, bounce and spam complaint monitoring, and warm-up plans
• Run A/B and multivariate tests on subject lines, content, send times, and calls to action, and turn results into clear recommendations
• Build responsive email templates and modules that are on-brand, accessible, and tested across clients and devices
• Report on what matters : open, click, conversion, unsubscribe, and revenue-influenced metrics, with dashboards clients can read at a glance
• Keep email connected to the CRM: clean lead handoff, accurate lifecycle stages, and reliable HubSpot–Salesforce sync
• Ensure compliance with CAN-SPAM, GDPR, and CASL, including consent capture and opt-out handling
• Lead client discovery, audits, and training so teams understand their email program and can run it confidently

Requirements

• Active HubSpot certifications are required , including HubSpot Email Marketing and HubSpot Marketing Software
• 4+ years of hands-on HubSpot experience , with a strong focus on email marketing, ideally in an agency, consultancy, or multi-client environment
• Deep expertise in HubSpot workflows , segmentation, lead scoring, and email reporting: you've built and managed complex programs, not just sent campaigns
• Working knowledge of deliverability best practices and email authentication
• Strong understanding of email design and HTML/CSS basics for troubleshooting templates
• Working knowledge of Salesforce or another CRM and how it connects to HubSpot
• Confident client communication: you can explain results and trade-offs to executives and non-technical teams without losing either
• Data-oriented: comfortable building reports from scratch and using data to decide what to test next
• Self-directed: you don't wait to be told what to fix, and you manage multiple client projects at once
• Nice to have: experience with tools like ZoomInfo, Clearbit, or intent data platforms, plus familiarity with SQL or BI tools

Preferred

• experience with tools like ZoomInfo, Clearbit, or intent data platforms, plus familiarity with SQL or BI tools