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CROSSMARK

Senior Director Marketing Analytics (CPG)

Bentonville, AR (Hybrid)

$157K/yr – $175K/yrSenior Level10+ years expFull time

Posted 1 day ago

Job Summary

Own and lead the Marketing Analytics function to drive data driven growth, performance insights, and stakeholder storytelling.

  • Define and execute the analytics strategy and roadmap to enable growth and retention.
  • Partner with executives to translate data into strategic recommendations and action plans.

Job Description

Responsibilities

  • Lead the Marketing Analytics function , including client reporting, retailer insights, business intelligence, measurement, and operational analytics.
  • Develop and execute the analytics strategy and roadmap to support business growth, client retention, and operational performance.
  • Partner with executive leadership to deliver data-driven insights and recommendations that influence business strategy .
  • Lead advanced analytics across marketing effectiveness, attribution, incrementality, ROI, forecasting, and performance optimization.
  • Oversee enterprise reporting, dashboards, BI platforms, data governance, and analytics solutions.
  • Leverage retailer, syndicated, CRM, and enterprise data to identify trends, opportunities, and business drivers.
  • Translate complex analytics into compelling executive-level presentations and actionable business stories.
  • Collaborate across Sales, Finance, Operations, Client Services, and Technology.
  • Lead, coach, and develop a high-performing analytics team.

Requirements

  • Bachelor’s degree in Analytics, Statistics, Mathematics, Computer Science, Business, Economics, or related field required; Master’s degree preferred.
  • 10+ years of progressive experience in analytics , business intelligence, consumer insights, data science, or related fields.
  • 5+ years of leadership experience managing and developing analytics teams.
  • Experience partnering with executive leadership and influencing strategic business decisions through data.
  • CPG , retail, shopper marketing, consumer insights, or agency environments strongly preferred.
  • Advanced proficiency in Power BI, SQL, Snowflake, Excel , and business intelligence platforms.
  • Knowledge of data warehousing, ETL processes, dashboard development, forecasting, attribution, incrementality measurement, and ROI analysis .
  • Experience with syndicated and retailer data , including Nielsen, Circana, and retailer-specific platforms, preferred.
  • Strong executive communication , data storytelling, stakeholder management, and strategic leadership skills.
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CROSSMARK

3.2 Glassdoor

Crossmark offers service-based solutions to help your brand grow in store and online. With the sales and marketing expertise at our disposal, we can provide you with the ultimate end-to-end service. That means better decision making, actionable insights, unearthing exciting new retail opportunities, and giving you an instant understanding of your current and future performance.

Founded in 1905
The Colony, Texas, USA
9.6K employees (1,927 in marketing)
www.crossmark.com
51% recommend to a friend
62% CEO approval

Salaries

Posted range

$157K/yr – $175K/yr

Taken straight from the job posting.

Marketing Analytics median pay in the United States

$110K/yr

Most pay falls between $86K and $159K. Based on 2,001 salaries.

See all Marketing Analytics salariesSee more Marketing Analytics jobs
See all CROSSMARK salaries

Marketing Team

Marketing Team Size
1,909 (20% of company)
Median Career Experience
8 years
Median Tenure
11.9 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
166.2K
Traffic Source Mix
Search
32.1%
Direct
54.1%
Referral
12.5%
Social
1.1%
Paid
0.1%

Headcount Trend

Current headcount: ~9.6K
CROSSMARK logo

Senior Director Marketing Analytics (CPG)

CROSSMARK · Bentonville, AR · Hybrid