Senior Director, Integrated Investment

Responsibilities

• - tackle unique and complex problems with solutions that have significant and far-reaching impacts on the business/network/agency
• - contribute to the development of functional strategies, leveraging deep understanding and innovative thinking to shape the strategic direction of the organization
• - drives measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E‑commerce platforms
• - develops and executes data‑driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery
• - leverages performance data, audience signals, and real‑time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation
• - navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel