Senior Manager Integrated Marketing & Custom Solutions

Responsibilities

• The Senior Manager, Integrated Marketing & Custom Solutions will lead the development and delivery of integrated advertising programs across Active Interest Media's portfolio.
• This hands-on role works closely with Sales, Editorial, Ad Operations and other internal teams to turn editorial initiatives, audience opportunities and client objectives into compelling, executable advertising solutions.
• The Senior Manager will directly manage the team responsible for custom campaign delivery, oversee outside resources including AIM's custom video consultant, and ensure programs move successfully from concept through execution and final delivery.
• This role will also support the commercialization and go-to-market strategy for editorial and advertising opportunities and partner directly with Sales on custom client solutions.
• Own successful campaign delivery from post-sale handoff through completion, ensuring scopes, timelines, responsibilities, approvals and deliverables are clearly defined and tracked.
• Work closely with Ad Operations and other internal teams to ensure all extensions and contracted components of custom campaigns are properly handed off, launched and delivered.
• Maintain visibility into team workload and campaign status, proactively identifying and resolving delivery risks, missing assets, scope issues and cross-functional dependencies.
• Oversee campaign reporting and performance measurement, ensuring results and insights are effectively communicated and used to inform future programs.
• Manage and coach the Client Services team responsible for day-to-day execution of custom and integrated marketing programs, including sponsored content, video, webinars, events, social media and other campaign elements.
• Oversee AIM's custom video program and manage the outside video consultant, maintaining visibility into project scope, schedules, client approvals and final delivery.

Requirements

• 5+ years of experience in integrated marketing, custom solutions, branded content, digital advertising, campaign management or related media marketing roles; publishing or media experience strongly preferred.
• Prior experience managing employees, projects and cross-functional workflows.
• Demonstrated experience developing and executing integrated advertiser programs across multiple platforms.
• Strong project-management skills and ability to manage multiple campaigns, priorities and deadlines simultaneously.
• Strong commercial instincts and experience partnering directly with sales teams and clients.
• Excellent written and verbal communication skills with strong creative and visual judgment.
• Experience managing freelancers, agencies, production partners or other outside resources.
• Proficiency with Microsoft Office and familiarity with CRM, project-management and digital marketing platforms.
• Experience with sponsored content, custom content, branded video or integrated advertiser programs strongly preferred.

Benefits

• Competitive base salary + team performance incentives.
• Full benefits package (health, dental, vision, 401k).
• Opportunity to shape sales strategy and lead by example.
• A collaborative, entrepreneurial culture where results are rewarded.
• This role is a remote opportunity.