Responsibilities

• Design and lead integrated campaigns and events across customer segments, establishing processes that connect digital, events, content, and ABM channels into cohesive buyer journeys
• Translate a business goal (pipeline target, account list, product launch) into the right combination of campaign and event activities, rather than executing a pre-defined list of tasks
• Support event marketing and integrate event strategies as an end-to-end activation channel. Event support required includes integrating and activating against plans for field events, trade shows, regional and webinar series. Expectation is you’re comfortable collaborating from concept and goal-setting through promotion, at-event activations, and post-event follow-up
• Create and implement campaign programs including digital nurture streams, webinar series, account-based engagement programs, and experimental activations.
• Partner closely with Sales to align campaign and event programs with territory and account-specific goals that directly achieve pipeline and expansion targets:
• Optimize programs against measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate campaign and event impact.
• Collaborate with Global Marketing team to ensure campaigns and events align with company-wide strategy while meeting segment- and industry-specific needs
• Manage campaign and event resources including agency partners, freelancers, and internal creative and content teams to deliver programs on time and on budget
• Drive continuous improvement through post-campaign and post-event analysis, stakeholder feedback, and data-driven optimization

Requirements

• Demonstrate a working understanding of B2B sales cycles and buying processes — experience working within software or technology companies is preferred for this position
• Have experience building and scaling integrated campaign programs that span digital, events, content, and ABM channels
• Have strong analytical skills and a data-driven approach to campaign and event optimization and attribution
• Have demonstrated success contributing to sales goals through integrated marketing and event initiatives
• Are a proven self-starter who can design and run programs independently, translating a goal into a plan without needing a pre-built task list
• Have strong project management skills with experience managing complex, multi-channel campaigns and events simultaneously
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action

Preferred

• Have 5- 7 years of B2B marketing experience with blended expertise across integrated campaigns, event marketing, and demand generation
• Have experience marketing complex technical or data-intensive products/services to enterprise customers
• Have experience owning an events calendar or program end-to-end
• Have working knowledge of account-based marketing (ABM) strategies and platforms
• Have experience at growth-stage technology or services companies
• Have marketing automation and campaign operations fluency (e.g., Marketo, Hubspot , Salesforce) with an understanding of lead lifecycle management
• Have prior experience informally mentoring or coordinating the work of junior marketers or contractors

Benefits

• At KLD we invest in employees and their families by placing their wellbeing first. We offer competitive total compensation that includes base pay, bonus potential, inclusive benefits, wellness programs, and perks. We use market and industry data to inform pay decisions while considering geography and labor markets. Individual compensation will vary, although a reasonable estimate of the current annualized base pay range for this position is $91,000 to $103,000.