Integrated Marketing Director

Responsibilities

• Partner with the VP of Marketing to develop and execute a comprehensive demand generation strategy aligned with UniCourt's annual revenue goals and business objectives.
• Develop and implement integrated marketing programs designed to generate qualified leads, build sales pipeline, and support revenue growth.
• Translate marketing strategies into actionable campaign plans with defined objectives, timelines, performance metrics, and expected outcomes.
• Identify opportunities to improve campaign effectiveness, expand market reach, and increase demand across target customer segments.
• Collaborate with Marketing and Revenue teams to align demand generation activities with sales priorities and pipeline objectives.
• Plan, develop, and execute multichannel marketing campaigns targeting Enterprise Law Firms and the other industry use cases.
• Manage integrated marketing initiatives across email marketing, webinars, third-party content syndication, promotional partnerships, and industry events.
• Coordinate with Product Marketing the campaign messaging, audience segmentation, content, and distribution strategies to maximize engagement and lead generation.
• Partner with internal stakeholders and external vendors to ensure timely and effective campaign execution.
• Continuously evaluate and optimize campaign tactics to improve engagement, conversion rates, and overall marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent professional experience.
• 7+ years of experience in B2B marketing, demand generation, integrated marketing, or related roles.
• Demonstrated success developing and executing multichannel marketing campaigns that generate qualified leads and contribute to revenue growth.
• Experience marketing to enterprise-level organizations, preferably within SaaS, legal technology or related industries.
• Strong understanding of B2B sales cycles, lead generation, pipeline development, and marketing attribution.
• Experience with marketing automation platforms, CRM systems, and marketing analytics tools.
• Experience managing webinars, email campaigns, third-party content syndication, and industry events.
• Strong strategic planning and hands-on campaign execution capabilities.
• Ability to develop integrated marketing strategies and translate them into measurable results.
• Strong analytical skills with the ability to interpret marketing data and make data-driven decisions.

Benefits

• Competitive compensation and benefits package including paid time off, medical, dental, and vision coverage, and long-term growth opportunities within a fast-scaling legal technology company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.