Integrated Campaign Manager

Responsibilities

• Develop, execute and optimize multi-channel demand generation campaigns. Including content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs: to drive net-new pipeline and accelerate open opportunities.
• Build quarterly campaign plans that balance always-on programs with high-impact moments for the full prospect lifecycle, modeled backward from pipeline goals to determine program mix and spend.
• Partner with Product Marketing and Brand to turn positioning into campaign messaging, offers, and content that is tested and refined based on results.
• Build campaign enablement (talk tracks, email templates, one-pagers) and align with BDRs on follow-up expectations so campaign interest converts into meetings.
• Manage timelines, budget, and resources to ensure successful campaign delivery with ROI accountability.
• Partner closely with stakeholders in marketing, sales, operations and external vendors to ensure consistent, aligned campaign execution across the business.
• Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting.
• Identify opportunities to leverage AI and emerging technologies to improve research, segmentation, personalization, campaign development, content distribution, analysis, and execution.
• Facilitate retrospectives and turn performance findings into optimized campaigns and repeatable playbooks.

Requirements

• 6+ years in B2B integrated or demand generation marketing, including substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing.
• A track record of building campaigns that tie directly to pipeline coverage and revenue outcomes, not just engagement metrics.
• Strong cross-functional collaboration skills.
• Data-driven, with working knowledge of attribution and pipeline measurement.
• Hands-on experience using AI tools for campaign planning, content acceleration, or workflow automation.
• Experience with Salesforce and HubSpot, or equivalent CRM/MAP platforms.
• Excellent written and verbal communication; comfortable presenting strategy and results to senior stakeholders.
• A reliable home internet connection and fluency in both written and spoken English.

Benefits

• Paid time off: Enjoy 40 days off per year (including holidays and vacation), or more if required by your country.
• Mental health support: Access Plumm , our mental well-being service.
• Wellbeing allowance: Each month, receive a wellbeing allowance in your ThanksBen wallet to spend on a wide range of options.
• Flexible parental leave: All new parents are eligible for at least three months’ paid leave, with job protection for up to 12 months or as required locally.
• WFH stipend: Receive a stipend for your laptop and home office equipment to get you set up quickly.