Senior Director, Growth Marketing

Responsibilities

• Brand to Demand: including Mid- and Lower-Funnel Pipeline Conversion, the lead-to-revenue funnel, from marketing qualified lead through opportunity and close
• Martech, Data & Audience Targeting: the technology stack and the first-party, third-party, and intent data strategy that powers it
• Account-Based Marketing & New Audience Engagement: programs that identify, target, and convert net-new accounts at scale
• Digital Channel Performance: paid media, SEO, GEO, AEO , lifecycle, and web conversion, optimized as one coordinated system
• Lead a team of 3 direct reports including web, BDR, and campaign managers.
• Own the end-to-end lead funnel, from marketing qualified lead through opportunity creation to closed-won, with clear accountability for conversion at every stage
• Build and continuously refine lead-scoring models that prioritize the accounts and contacts most likely to convert
• Design a standardized, system-driven lead and contact workflow spanning lead creation, funnel progression, automated routing, and measurement, eliminating manual handoffs
• Partner with Sales on a marketing-qualified-lead response SLA, and close the feedback loop so qualification outcomes continuously improve targeting
• Manage and develop the BDR function to turn demand into qualified pipeline through disciplined cadences, scripts, and campaigns

Requirements

• 12+ years of progressive B2B marketing experience, with significant time in growth, performance, or demand generation marketing carrying direct accountability for pipeline conversion
• Genuine ad tech or programmatic advertising experience, including marketing to agencies, brands, and/or commerce and retail media networks
• Deep, hands-on expertise across the martech stack: marketing automation, CRM/Salesforce integration, intent data platforms, and data visualization and analytics tools
• Proven experience building audience targeting strategies that combine first-party and third-party data with intent signals

Benefits

• Return to Office : PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.
• Diversity and Inclusion : PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status
• Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.