Senior Director, Extended Stay Brand Strategy

Responsibilities

• Portfolio Strategy & Brand Leadership
• - Define and lead the long-term strategic vision and portfolio strategy for Choice’s Extended Stay brands.
• - Develop clear and differentiated guest, owner, franchisee, developer, and investor value propositions for each brand.
• - Establish annual and multi-year strategic priorities aligned with growth objectives, competitive dynamics, and market opportunities.
• - Monitor industry trends, owner sentiment, guest expectations, and competitive activity to inform future portfolio strategy.
• - Ensure Brand Management and Brand Activation efforts support long-term brand health and business performance.
• Franchisee Value & Owner Economics
• - Serve as the portfolio leader for owner economics, including cost-to-build, cost-to-operate, franchise profitability, and return-on-investment considerations.
• - Evaluate strategic tradeoffs involving brand standards, prototypes, operating models, and investment requirements.
• - Develop recommendations that balance guest experience, franchisee economics, and enterprise objectives.

Requirements

• Minimum 12 to 15 years of progressive experience in brand strategy, portfolio strategy, hospitality, franchise operations, development strategy, consulting, product management, or a related field.
• Minimum 7 years of leadership experience managing professional and/or management-level talent.
• Experience leading managers and developing high-performing teams.
• Experience launching, repositioning, scaling, or evolving consumer-facing brands.
• Demonstrated success influencing cross-functional leaders and driving enterprise-wide strategic initiatives.
• Advanced proficiency in Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint, Teams, and Copilot.
• Strong financial analysis and business case development skills.
• Ability to interpret performance metrics, market intelligence, guest insights, and owner economics.
• Experience managing budgets, strategic initiatives, consultants, and external vendors.
• Familiarity with hospitality, revenue management, business intelligence, and market analytics tools preferred.

Preferred

• Hospitality, lodging, travel, franchise, or multi-unit consumer brand experience strongly preferred.
• Extended Stay segment experience strongly preferred.
• Relevant professional certifications may be considered in combination with experience.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide