Brand Strategist

Responsibilities

• Develop brand and experience strategies grounded in consumer, culture, company, and category insights.
• Conduct and synthesize qualitative, quantitative, primary, and secondary research to uncover meaningful insights and opportunities.
• Create strategic deliverables including personas, customer journeys, communication architectures, touchpoint plans, campaign strategies, and program strategies.
• Build a strong understanding of clients’ businesses, consumers, categories, and competitive landscapes.
• Translate research, trends, and data into clear, actionable recommendations that inspire creative thinking.
• Contribute to digital and integrated marketing strategies across channels and customer experiences.
• Develop clear, insight-driven creative briefs and strategic presentations.
• Partner with Creative, Data & Analytics, Media, and Technology teams to bring strategies to life.
• Stay curious and plugged into culture, consumer behavior, emerging technology, industry trends, and great work happening across the marketplace.

Requirements

• 3–5 years of experience in brand strategy, experience strategy, digital strategy, integrated marketing, advertising, or a related field.
• Experience translating consumer behavior, research, and data into actionable insights and strategies.
• Understanding of brand positioning, consumer insights, customer journeys, segmentation, competitive analysis, and integrated marketing.
• Strong qualitative and quantitative research and synthesis skills.
• Strong written, verbal, storytelling, and presentation skills.
• Comfortable navigating ambiguity and bringing clarity to complex challenges.
• Ability to think strategically while understanding how ideas translate into execution.
• Collaborative mindset with experience working across disciplines.
• Proficiency in PowerPoint and Excel.
• Most importantly, innate curiosity about people, brands, culture, technology, and what makes great ideas connect.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources.
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)