Senior Director, Creative Strategy

Responsibilities

• Brand & Creative Positioning: Own creative positioning for the brand and its new product launch. Turn brand strategy, audience insight, and competitive context into a clear point of view on what a brand says and how it looks and sounds.
• Copy & Messaging: Lead copy and messaging end to end, from messaging frameworks, taglines, and campaign lines to ad copy, email, and SMS. Flex tone by channel and funnel stage, and be the person who delivers when a client asks you to "punch up the copy."
• Full-Funnel Creative Strategy: Lead creative strategy across paid (Meta, TikTok, YouTube, Amazon), organic social (Instagram, TikTok), and retention (email, SMS, lifecycle), so every channel ladders up to one brand story.
• Campaigns: Concept and lead the launch campaign and the large, integrated campaigns that follow, from the big idea through briefs, production, launch, and measuring what they actually did.
• Testing & Learning: Own the testing roadmap: what gets tested, in what order, against what hypothesis, and what a real win looks like before spend goes live. Balance brand-building work with performance.
• Hands-On Creative Direction: Work directly with Designers and Editors, briefing statics, motion, short-form video, UGC, and storyboards. Give sharp, tactical feedback on design, pacing, and edit structure, and jump into Figma or an edit yourself when it's faster. This isn't the role for strategy-only folks.
• Data Analysis: Read performance data across paid, social, and retention, from ad metrics to open rate, click rate, and repeat purchase, and turn it into the next concept.
• Executive Presentation & Client Leadership: Present creative strategy and campaigns to the client's leadership with clarity, confidence, and strategic rationale. Own the creative relationship on the account and navigate pushback with ease.
• Cross-Team Partnership: Work daily with Paid Media, Analytics, and the client's own program leads so creative and media run as one program.
• Team Leadership: Lead the creative team on the account, raise the bar on craft, and build the processes, frameworks, and AI-enabled workflows that keep quality high as volume grows.

Requirements

• 6+ years in creative strategy, brand marketing, or creative leadership, including 3+ years at Director level or above.
• Brand marketing experience. You've shaped positioning, messaging, and brand voice for consumer brands, in-house or agency side.
• Creative experience across paid, social, and retention. You've led work on Meta and TikTok ads, organic social, and email/SMS, and you understand how each channel works and where they connect.
• You've directed large-scale, integrated campaigns, including OOH, from the big idea through launch and results.
• You're a strong writer and lead copy and messaging yourself.
• A portfolio of proven brand-scale and go-to-market case studies, showing brand, performance, and campaign work across statics, short-form video, motion, OOH, and lifecycle, with context on the results it drove.
• You've owned production end to end, from brief and pre-production through shoot, post, and delivery, on time and on budget.
• You speak in hooks, angles, and metrics. You know thumb-stop rate, 3-second hold, hook retention, CTR, and CPA, and you use them to decide what to test next.
• You're comfortable working directly with designers and editors. You can storyboard, give frame-by-frame feedback, and jump into Figma or Adobe Creative Suite to polish assets.
• You already use tools like Claude, Midjourney, Perplexity, Runway, or similar to increase speed and volume. You have shipped work with AI-assisted elements, not just experiments.

Benefits

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include Brazil and Spain.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.
• Compensation: The base salary range for this role is $160,000 to $220,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications.