Senior Director, Content Studio and Digital Operations

Responsibilities

• Define and execute the Content Studio vision, including constructing the core business case, leading tech-enabled roadmap planning, and managing strategic resource allocation.
• Build an integrated operational system for content studio support of personalized campaign delivery spanning planning, creative development, review, distribution, and performance measurement.
• Shape core strategic pillars, encompassing creative studio services, campaign coordination, asset management, and promotional and medical review operations.
• Lead sourcing strategies (build/buy/partner) to enhance internal self-sufficiency, optimize partner agency ecosystems, and systematically repatriate core creative capabilities while maintaining operational continuity.
• Align studio operational models with brand strategies, ensuring content delivery supports top commercial and medical business priorities.
• Champion adoption of technology through the entire content value chain operations to create a state of the art industry leading studio.
• Direct end-to-end content supply chain operations covering Campaign Planning, Creation, Assembly, Medical/Legal/Regulatory Review (PRC/MLR), and Omnichannel Distribution.
• Partner closely with internal commercial, medical, and vendor stakeholders (including Agencies of Record) to ensure seamless operational handoffs.
• Streamline operational workflows, remove process bottlenecks, and boost productivity by deploying improved processes, automation, and creative technology solutions.
• Scale high-volume, high-quality asset production including de novo content across all primary marketing and engagement channels (social videos, banners, podcasts etc).

Requirements

• You have a Bachelors degree (in Creative/Graphic Design or similar)
• You have 10+ years of progressive experience in Content Operations, Marketing Operations, or Digital Production.
• You have 5+ years in a people leadership role, preferably within the Pharmaceutical/Biotech industry or a highly regulated sector. Proven track record of cross functional collaboration and adapting strategy to meet business needs
• Proven track record building, scaling, and leading an in-house creative content studio or agency-side production operation.
• Transformational Leadership: Demonstrated expertise leading large-scale operating model transformations (e.g., agency repatriation, hybrid studio operations, global capability hub setup).
• Financial Acumen: Demonstrated success managing large operational budgets ($10M+) and driving vendor consolidation strategies.
• Deep proficiency in Digital Asset Management (Adobe DAM, Veeva Vault), Work Management (Adobe Workfront), and Marketing Automation.
• Location: This role is based in South San Francisco and offers a hybrid schedule working 3 day per week on campus
• Relocation benefits are available on this posting
• This role requires a Bachelor's degree and 10+ years of related experience.

Preferred

• Experience operationalizing Generative/Agentic AI solutions in a corporate environment is highly desirable.

Benefits

• Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
• If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.