Content Engineer

Responsibilities

• Write and produce content across formats - Write blog posts, customer stories, landing page copy, email, and sales collateral from first draft to publish. - Help draft and edit thought leadership for our executives, matching their voice. - Turn one asset into many. A webinar becomes a blog post, three LinkedIn posts, two short videos, a carousel, and a newsletter section. - Produce simple visual and video content.
• Own our social channels - Plan, write, schedule, and publish organic social for the company, with LinkedIn as the priority channel. - Cover events, launches, and customer moments, including onsite at industry shows. - Track what performs and adjust the mix based on the numbers.
• Make content discoverable in search and AI answers - Apply SEO/GEO basics to everything you publish: keyword targeting, search intent, titles, headings, internal links, and meta descriptions. - Structure content so AI answer engines can find, understand, and cite it (GEO/AEO): clear answers, FAQs, comparison content, and up-to-date facts. - Use tools like Semrush, Google Search Console, and GA4 to find opportunities and report results.
• Build AI into how we work - Use tools like Claude and ChatGPT across research, outlining, drafting, editing, repurposing, and measurement, not just for one-off drafts. - Build and maintain reusable prompts, templates, and brand voice guides so the whole team gets consistent output. - Check every AI-assisted piece for accuracy, originality, and brand voice before it goes out. Verify every claim and cite research by naming the publisher and the report. - Test new tools as they come out and share what works.
• Work across the team - Interview executives, sales reps, and customers to turn what they know into content. - Partner with product and marketing on launch content when it\'s needed.

Requirements

• 2 to 4 years of experience in content, social, copywriting, journalism, or communications. Internships, student media, freelance work, and a blog or channel you grew yourself all count.
• Hands-on, everyday use of AI tools for content. You can walk us through how you prompt, what you keep, what you throw out, and where you take over.
• Basic SEO/GEO knowledge: keywords, search intent, on-page structure, and how to read performance in a tool like Google Search Console, GA4, or Semrush.
• Curiosity about how AI answer engines choose what to cite, and a point of view on what that means for content (GEO/AEO).
• Comfort running a brand social account, including scheduling tools and basic analytics.
• Strong editing and fact-checking habits, with a working knowledge of a style guide such as AP.
• The ability to manage several projects at once and ship on deadline.

Preferred

• Product marketing exposure: positioning, launch messaging, competitive content, or sales enablement.
• Experience building custom AI assistants, GPTs, Claude Projects, or simple automated content workflows.
• Basic HTML or experience with a CMS like Webflow or Hubspot.
• Video editing, design, or on-camera comfort.
• Familiarity with B2B SaaS, events, or the meetings and conferences industry.