Senior Director, Content

Responsibilities

• As a Senior Director for Content, you’ll lead the editorial and content team within the SEO organization.
• Establish editorial standards that consistently elevate content quality, usefulness, and audience value.
• Prioritize high-impact content initiatives that drive growth, supported by clear performance metrics and reporting.
• Execute rigorous A/B testing to uncover what drives visibility and engagement across traditional search and emerging AI platforms.
• Own and evolve LendingTree’s unified, company-wide content strategy to align priorities, strengthen consistency, and maximize impact.
• Partner with cross-functional marketing teams to develop and deliver the content needed to compete and win.

Requirements

• Bring 7–10 years of experience leading high-performing content teams within large enterprise organizations.
• Demonstrate deep expertise in content strategy and customer journey mapping.
• Combine editorial and programmatic content expertise to drive quality, scale, and performance.
• Leverage analytics and data to inform research, content planning, and operational decisions.
• Embrace curiosity, experimentation, and a willingness to test new approaches and break new ground.
• Drive results with a goal-oriented mindset focused on growth and continuous improvement.
• Optimize processes, workflows, and systems to improve efficiency and scalability.
• Manage resource allocation and financial planning to align investments with strategic priorities.

Preferred

• Build strong relationships across teams and with key stakeholders to drive alignment and collaboration.
• Manage stakeholders and partner cross-functionally to advance shared priorities and deliver results.
• Embrace a growth mindset and use data-driven insights to guide decisions and continuously improve performance.
• Optimize multimedia platforms and content experiences to maximize the reach and performance of video and image content.
• Champion the customer experience by continually identifying opportunities to improve usability, relevance, and engagement.
• Shape the future of organic search through thought leadership, emerging trend analysis, and forward-looking strategy.

Benefits

• Medical, dental, and vision insurance
• 401(k) matching
• Generous time off
• Wellness programs and resources
• Annual performance bonus eligibility