Senior Director, Brand Strategy- Access Marketing

Responsibilities

• Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value
• Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
• Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities
• Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
• Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance
• Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients
• Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends
• Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency
• Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team
• Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate

Requirements

• Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.)
• 7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required
• Management experience a plus
• Market access agency and/or industry experience required
• Advanced understanding of market access marketing, strategies, and trends
• Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions
• Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics
• Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy
• Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative
• Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader

Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind.
• Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year.
• We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
• Access free counselling through our employee assistance program and personalized health support.
• Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey.
• You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.