Director, AI Visibility and GEO Strategy

Responsibilities

• Serve as the strategic lead for AI Visibility and GEO engagements across a portfolio of enterprise clients.
• Consult with advertisers on how AI platforms are influencing customer discovery, evaluation, and purchasing behavior.
• Develop client-specific AI Visibility strategies aligned to business objectives, category dynamics, competitive landscape, and visibility opportunities.
• Present strategic recommendations, executive insights, and thought leadership to senior client stakeholders.
• Act as a trusted advisor on emerging trends in AI-driven commerce, search, content, and digital discovery.
• Serve as a strategic advisor on the evolving convergence of SEO, GEO, content strategy, and AI-driven discovery.
• Guide clients through organizational changes required to adapt to AI-powered search and recommendation environments, helping align digital, content, SEO, PR, affiliate, and commerce stakeholders around shared visibility objectives.
• Translate visibility data into actionable recommendations designed to improve brand representation across AI-generated responses.
• Identify opportunities to strengthen presence across publisher, content, comparison, review, and recommendation ecosystems.
• Develop strategic roadmaps designed to improve citation share, competitive visibility, and category presence.

Requirements

• 8-12+ years of experience in SEO, affiliate marketing, digital strategy, performance marketing, publisher development, commerce media, content strategy, or related fields.
• Proven experience leading strategic client relationships and presenting to senior and executive-level stakeholders.
• Strong understanding of publisher ecosystems, content monetization models, affiliate partnerships, and digital media landscapes.
• Strong understanding of SEO fundamentals, including content strategy, technical SEO concepts, authority signals, indexing, crawling, structured data, and search ecosystem dynamics.
• Experience translating search, content, visibility, and performance data into strategic business recommendations.
• Ability to communicate emerging GEO concepts and best practices to both technical and non-technical stakeholders.
• Experience in SEO, affiliate, content partnerships, publisher strategy, or commerce content, with experience spanning multiple disciplines strongly preferred.
• Exceptional analytical and problem-solving skills with the ability to synthesize complex information into actionable recommendations.
• Ability to navigate ambiguity and build strategies in rapidly evolving markets.
• Strong communication, storytelling, and stakeholder management skills.

Preferred

• Experience with AI Visibility, GEO, SEO, content strategy, commerce content, or digital discovery ecosystems.
• Knowledge of large language models, AI-powered search experiences, answer engines, and evolving consumer discovery behavior.
• Direct experience developing SEO, content, organic search, or digital visibility strategies for enterprise brands.
• Familiarity with GEO (Generative Engine Optimization), retrieval systems, AI search platforms, and the evolving relationship between search engines and large language models.
• Experience partnering with SEO teams, content strategists, digital PR teams, publisher organizations, or media teams to improve visibility outcomes.
• Experience working with enterprise advertisers and complex cross-functional organizations.
• Familiarity with market intelligence, analytics, and visibility measurement platforms.
• Experience developing new products, capabilities, service offerings, or consulting frameworks.