Director Brand Strategy (Senior Strategist)

Responsibilities

• Develop compelling, insight-driven partnership concepts that connect brand objectives with Dhar Mann Studios’ content, storytelling, talent, audiences, and studio initiatives.
• Create proactive, big-picture ideas for priority brands that show how Dhar Mann Studios can help solve real marketing and business challenges.
• Respond to incoming brand briefs and RFPs with innovative, customized creative concepts that address campaign objectives, target audiences, and KPIs.
• Translate brand challenges into ideas that feel authentic to both the brand and the Dhar Mann Studios audience.
• Identify opportunities across long-form and short-form video, social platforms, branded content, experiential activations, Creator City, and emerging studio initiatives.
• Stay ahead of cultural trends, consumer behavior, and brand marketing priorities to inspire fresh, relevant partnership opportunities.
• Partner closely with the Brand Partnerships team to develop strategic proposals, creative presentations, and compelling brand narratives.
• Turn initial ideas into fully developed partnership concepts, including creative treatments, integration opportunities, and executional recommendations.
• Participate in brand brainstorms, client meetings, and pitch presentations to help communicate the creative vision.
• Collaborate with internal teams to evaluate feasibility, production requirements, timelines, and budgets before concepts are presented to clients.

Requirements

• 7+ years of experience in brand strategy, creative strategy, branded entertainment, integrated marketing, or content partnerships
• Experience at a creative agency, media company, entertainment studio, digital publisher, or creator-led business
• Proven ability to develop original, strategic, and commercially compelling ideas for major consumer brands
• Strong understanding of how brands approach marketing challenges, including awareness, consideration, engagement, loyalty, and conversion
• Ability to identify a brand’s business challenge and independently develop a proactive idea that could open the door to a meaningful partnership
• Experience translating client briefs into creative concepts and persuasive pitch presentations including editing and creating presentations.
• The ability to move seamlessly from presenting a big idea to standing on set and ensuring every detail is delivered
• Working knowledge of content production, including pre-production, on-set execution, and post-production
• Strong presentation, storytelling, and communication skills
• Ability to balance big creative thinking with practical execution, budgets, timelines, and deliverables