Director of Brand Strategy

Responsibilities

• Brand Strategy and Positioning
• Partner with the VP of Brand and Creative to develop long-term brand strategy focused on growth, awareness, and loyalty
• Craft brand strategy that differentiates our products and services and tells a compelling story in a competitive landscape
• Inform brand direction for partnerships and new platforms
• Drive cohesion of brand positioning across initiatives, partnerships, and cross-functional teams
• Translate consumer research into insights that serve as the foundation for positioning and messaging
• Identify high-value audience segments and help size the opportunity
• Stay on top of consumer, marketplace, and competitive trends and bring them back to the team
• Collaborate with marketing, business, and product stakeholders to identify key strategic questions
• Support brand campaign measurement through brand studies, working with agency partners to share learnings across the organization

Requirements

• 12+ years of experience driving strategic brand work in a management consultancy, agency, or the brand organization of a well-loved consumer brand
• A strong point of view on what makes a brand distinctive and salient
• Ability to quickly grasp complex business models, product roadmaps, and shifting market dynamics
• Experience using qualitative and quantitative research to inform strategic recommendations
• Strong critical thinking and analytical skills, particularly in customer segmentation
• Excellent communicator who can make complex concepts clear for different audiences
• Proven cross-functional relationship builder who thrives in a fast-paced environment with multiple priorities
• This is a W2 role.