Director of Content and Brand Strategy

Responsibilities

• The National Aquarium is seeking a Director of Content and Brand Strategy to lead the National Aquarium’s content and brand strategy to strengthen relevance with key audiences, support attendance and revenue targets, grow the Aquarium’s reputation, and advance organizational priorities. In partnership with the VP of Marketing and Engagement Strategy and other senior marketing leaders, the Director ensures that the Marketing team delivers against critical revenue and reputational goals.
• The Director serves as the lead content and brand strategy partner for internal and external stakeholders. The role sets the strategy, incorporates evolving business, partner, and audience needs, and works with marketing peers to align execution and optimize results.
• The Director provides leadership on organizational and relevant external steering committees and may serve as a delegate for the VP of Marketing and Engagement Strategy or other senior leaders.
• The position reports to the VP of Marketing and Engagement Strategy and is a member of the Marketing Leadership Team.
• Lead planning sessions, convene department-wide marcomm strategy sessions and attend team meetings across the organization to source content and support alignment.
• Act as face of content and brand strategy.
• Develop and maintain relationships with internal and external peers.
• Counsel internal stakeholders, supporting project intake when warranted; create marketing briefs and translate needs into clear marketing deliverables.
• Provide strategic recommendations to Aquarium’s senior leadership on opportunities to advance the Aquarium’s brand and reputation.
• Represent the Aquarium to external stakeholders, serving as a key relationship manager for brand and community partners, sponsorship activations, content creators, etc.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related discipline
• 8 or more years of experience in brand strategy, content, marketing, or communications with demonstrated impact on audience growth, engagement, reputation and revenue.
• Proven collaborative leader with 6+ years of experience managing complex teams and projects
• Strategic brand and content expertise, with demonstrated ability to translate organizational priorities into compelling, integrated content across multiple channels.
• Experience contributing in cross-functional leadership settings and representing organizations externally.
• Results-driven and data-informed, with experience interpreting market insights and delivering on KPIs.
• Influential and intentional collaborator and communicator.
• Agency, tourism/hospitality, B2C or nonprofit experience a plus.

Benefits

• National Aquarium provides an excellent benefits package, including flexible paid leave and up to four weeks of paid family leave. Employees are eligible for health care (single and family) after 30 days of full-time work. Conservation day leave and 401(k) plan with employer match available.