Creative & Brand Strategist (On-Call)

Responsibilities

• Lead strategic direction across brands, campaigns, experiences, and integrated initiatives.
• Translate research, data, and audience understanding into actionable insights and strategic recommendations.
• Develop brand positioning, value propositions, messaging frameworks, narrative platforms, and campaign strategies.
• Partner with research, analytics and account teams to unlock audience drivers, develop personas and segmentation strategies that drive program development and delivery.
• Contribute to developing key performance indicators and program evaluation approaches.
• Create clear, inspiring briefs that drive exceptional creative and experience design work.
• Facilitate stakeholder workshops, executive alignment sessions, and strategic planning engagements.
• Identify emerging cultural, behavioral, and market shifts that create new opportunities for clients.
• Partner closely with research, customer experience, creative, digital, consulting, and account teams to solve complex business challenges.
• Check for strategy and brand consistency in creative concepting and delivery.

Requirements

• Professional Skills
• - Significant experience in brand strategy, communications planning, creative strategy, customer strategy, consumer behavioral psychology, consulting, or a related discipline.
• - A strong track record of leading strategic work across complex, multidisciplinary engagements and with cross-functional marketing teams.
• - Experience developing positioning, messaging architectures, audience personas, narrative frameworks, campaign strategies, and creative briefs.
• - Strong facilitation and stakeholder management skills, including executive-level engagement.
• - Exceptional communication, storytelling, and presentation abilities.
• - Proven ability to align diverse stakeholders around strategic direction and organizational priorities
• - Curiosity about culture, behavior, technology, and the forces shaping how people make decisions
• - Experience using AI as a tool to make our research and deliverables smarter and more efficient.
• - Primary and secondary research experience and demonstrated ability to use the data to unlock insights that drive program design.