Senior Consultant - Brand Strategy

Responsibilities

• Brand Strategy & Market Alignment:
• - Adapt global brand strategies—spanning consumer, employer, and corporate identities—to fit US market conditions and competitive dynamics.
• - Develop and implement local anchor brand strategies across Food and Near-Food categories based on market demands.
• - Execute international anchor brand initiatives across Food, Non-Food, and Near-Food product lines.
• - Partner with international brand management and national marketing teams to launch co-branded partnerships aligned with broader business goals.
• Brand Governance & Identity
• - Enforce visual, conceptual, and messaging standards across all business units to maintain brand integrity.
• - Oversee final brand sign-offs for major marketing campaigns and conduct day-to-day creative reviews.
• - Protect brand voice, tone, and visual guidelines across all internal and external touchpoints.
• - Manage departmental operating budgets, material costs, and key brand performance metrics.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field required.
• 8+ years of senior leadership experience in brand strategy, portfolio management, corporate communications, and brand evaluation.
• Proven track record of leveraging data and consumer analytics to build, maintain, and scale brand identity and customer loyalty.
• Deep expertise in target audience segmentation, customer retention strategies, and managing multi-category brand portfolios.
• Strong ability to influence cross-functional teams and build consensus across executive leadership, HR, sales, and operations.
• Excellent written, verbal, and executive presentation skills.
• Ability to travel up to ~20% of the time, which may include weekends and evenings, as needed.
• Most work is performed in a temperature-controlled office environment.
• Must be able to sit for prolonged periods of time at a desk or computer terminal.
• May use keyboards, telephone, and standard office equipment in the course of a normal workday.

Benefits

• Starting pay of $160,000 (with potential to earn 1$180,000 in the future)
• 10% employee-only discount on purchases made at Lidl stores
• Medical & Prescription | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO) to use for sickness or vacation
• Dedicated training plans to ensure you are set up for success
• 401K Plan (+ 5% company match)
• Voluntary Term Life & AD&D Insurance
• Total Well-Being Program
• DailyPay, a voluntary benefit to offer employees access to their pay on their own schedule)