Executive Director, Head of Sapphire Media and Brand Strategy

Responsibilities

• Set and lead Sapphire’s media and upper-funnel brand strategy across the portfolio
• Define media investment strategy and optimize channels to improve marketing effectiveness and return on investment
• Partner with cross-functional teams to align positioning, audience strategy, segmentation, and integrated marketing plans across paid, owned, and earned channels
• Establish a measurement and learning agenda using analytics, experimentation, and consumer insights to improve performance
• Lead integrated campaign planning and execution across key channels, partnerships, and priority brand moments
• Build a culture marketing strategy spanning talent integrations, sports and entertainment storytelling, and cultural platforms
• Define the role of social, creators, and emerging platforms to support both brand-building and acquisition outcomes
• Advance search, performance marketing, and AI-enabled discovery strategies to improve engagement and acquisition
• Connect brand investment to business results through attribution, mid-funnel optimization, and performance measurement
• Own media planning, budgeting, forecasting, and ongoing optimization across the Sapphire portfolio

Requirements

• 10+ years of experience in marketing, media, advertising, brand strategy, or related disciplines
• 5+ years of people leadership experience, including building and developing high-performing teams
• Proven success creating and executing growth-oriented media and brand strategies tied to measurable business outcomes
• Deep expertise in media planning, investment allocation, campaign execution, performance marketing, and marketing effectiveness
• Demonstrated strength in analytics and insights, including experimentation, attribution, and performance optimization
• Strong strategic, analytical, and creative problem-solving skills, with the ability to translate insights into action
• Exceptional communication, presentation, and influencing skills in complex, matrixed environments
• Ability to manage multiple high-priority initiatives and deliver results amid ambiguity and change
• Track record of innovation, transformation, and business impact

Preferred

• Master of Business Administration or other advanced degree
• Experience in financial services
• Experience at a leading media, creative, or brand agency