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Merck

Associate Director Marketing - US Pediatric Vaccines Brand Strategy Lead

North Wales, PA (On-site)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 18 hrs ago

Job Summary

Own and lead brand strategy and portfolio growth, translating insights into actionable plans and guiding cross-functional teams through annual planning, marketing execution, and performance management.

  • Oversee brand and portfolio strategy development
  • Coordinate cross-functional execution and performance forecasting
  • Present insights and recommendations to senior leadership

Job Description

Responsibilities

  • Lead development and execution of brand and portfolio strategies.
  • Translate customer, market, and business insights into actionable growth plans.
  • Drive annual business planning, forecasting, and performance management.
  • Lead integrated marketing and customer engagement initiatives.
  • Partner with cross-functional stakeholders to deliver key business objectives.
  • Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.
  • Develop recommendations and presentations for senior leadership.
  • Manage agency partners, budgets, and strategic projects to ensure execution excellence.

Requirements

  • Bachelor's degree.
  • 5+ years of experience in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields.
  • Demonstrated success developing and executing brand strategies.
  • Strong analytical, strategic, and problem-solving skills.
  • Proven ability to influence and lead cross-functional teams.
  • Excellent communication and presentation skills.
  • Brand Strategy, Business Growth Strategies, Creativity, Cross-Functional Leadership, Customer Insights, Digital Marketing, Market Research, Portfolio Strategies, Presentation Delivery, Product Launches, Product Management, Strategic Planning

Preferred

  • MBA or advanced degree.
  • Prior experience in vaccines.
  • Understanding of US commercial and regulatory requirements.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)
merck.us/2J2xAUh

Salaries

Posted range

$142K/yr – $224K/yr

Taken straight from the job posting.

Brand Strategy median pay in the United States

$147K/yr

Most pay falls between $106K and $185K. Based on 443 salaries.

See all Brand Strategy salariesSee more Brand Strategy jobs
See all Merck salaries

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