Vice President, Director Brand Strategy

Responsibilities

• Direct qualitative and quantitative market research
• Synthesize insights from qualitative and quantitative research as well as other data sources
• Understand customer usage of media/channels
• Create briefs and provide input to program design as well as analytics
• Lead brand planning and other strategic planning efforts
• Contribute to new business pitches
• Support the development of the nascent Strategic Planning group, including creation of best practices and agency education

Requirements

• Bachelor’s degree in marketing, anthropology/sociology or psychology (preferred)
• 7-10 years’ experience in healthcare marketing/planning
• Hospital experience or a strong interest in understanding how hospital systems operate is a plus.
• Demonstrated ability to think comprehensively and proactively about brand marketing strategy
• Experience in generating and strategically applying both qualitative and quantitative research
• Experience conducting strategic planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
• Exceptional writing, communications, and presentation skills, both in developing the story architecture and delivering compelling presentations
• Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
• Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams